Tag: customer welcome campaign

Have your new customers help you out of an economic downturn

If you find your store heading into a downturn (or if you’re already in the middle of one), you’ll want to rely on your existing customers more than usual. Most ecommerce stores only have 1-in-4 customers come back and make a second purchase (~27%). Improving that, even if just a little bit, can have a …

Read more

Focus on getting one-time customers to buy a second time

The 1-to-2 Focus Page in Repeat Customer Insights is focused on finding new customers who are prime candidates for making their second order and becoming repeat customers. It combines multiple analyses from the app into one page to let you see who these customers are. New-to-Repeat or 1-to-2 customers are a huge deal for ecommerce …

Read more

Get serious with growing your repeat customers

Let’s say you decided to start getting serious about growing your repeat customer base. With all the advice out there, where do you start? There are three things I’d recommend. They are a mix of tactics that are effective, target common weak points in Shopify stores, and areas that can get you the best return …

Read more

Christmas decorations in August

We just bought a bunch of Christmas lights in the middle of August. Odd right? Our old lights are pushing 13 years old so they are inefficient and breaking. We got our use out of them but they were already post-season closeout stock when we bought them. The new ones are fancy, high efficiency ones …

Read more

Three marketing campaigns every Shopify store should be running

It’s best to have at least three marketing campaigns to attract and keep customers. You can use many different tactics or mixes of them: email marketing, social media, ads, etc. The important thing is to make sure you’re tracking their performance and change or cut out tactics that under-perform. Customer Acquisition Campaign – primarily targeting …

Read more

How many emails should your new customer welcome campaign include?

Welcome emails are one of the most effective emails you can send when it comes to trust building. A Repeat Customer Insights customer emailed me a question about them: How many emails do you recommend in a Welcome Series, when someone purchases and or just signs up and should they be different? In an ideal …

Read more

The pitfall that catches many of your Shopify store customers and profits

Inside Repeat Customer Insights several core metrics are collected and analyzed for a Shopify store. While reviewing those metrics for various customers, I’ve noticed something. Something shared by the majority of stores. Their biggest weakness was getting a customer who have purchased once to come back and purchase again. In other words, creating a repeat …

Read more