I recently saw that a local tea store moved to Shopify. It’s more of a come in and drink tea shop but they do sell some bulk teas and teaware so a Shopify store can be nice supplement. Funnily, they had a bootstrapper-ese approach to discounting. In their footer, where most people don’t look, they …
Tag: discount
Should you ever take 0 profit on orders to build customer loyalty?
I was thinking about something the other day. Is it ever worth taking zero profit on an order for a repeat customer? For a new customer it’s different (e.g. loss leader strategy). It’s riskier as you don’t know if they’ll reorder or have customer service issues that end up costing you. It can work, but it …
How two cents improved my shopping experience
Last weekend I ordered from a Shopify store with free shipping for $30. Problem was that my order came out to $29.98 (two $14.99 products), just under their limit. I decided to start checkout anyways to see how much shipping would cost. I was surprised to see that I qualified for free shipping, even though …
Give your repeat customers your best offers
If you’re going to give discounts, bonus offers, or otherwise incentivize customers, your repeat customers should get the same deals (or better). I’m still surprised at how many companies don’t do that and treat new customers better than their loyal customers. You’d expect bad behavior from cell phone carriers and other forced-monopolies but not in …
Adding a new customer one-time offer to boost your Shopify store sales
One way to increase sales is to give each new customer a one-time offer. A discount is a typical option but it can be a bonus or free gift too. As long as it’s something valuable. You could make the offer conditional too, in that it’ll only apply on purchases over a certain amount which …