I was thinking about what can be done to make this year’s holiday rush better. I put together this checklist for Shopify stores to maximize the value from new and repeat customers. Give customers a reason to subscribe to your emails. New customers are added to a New Customer Welcome Campaign post-purchase. New Customer Welcome …
Tag: discount
Incentives to increase order sizes when your inventory is limited
Mary Lou emailed asking: I’m pretty sure I’m in the minority here, but I sell vintage products and nearly all have an inventory of only 1. Once it sells, it’s gone. I’ve been trying to think about how I could create an up sell or cross sell or bundle and I’m hitting a wall. The …
Creating a simple limited-time offer without giving away discounts
One perk you can give your best and repeat customers is early access to new products. You don’t have to discount them so they won’t cost you much to promote and they can come with built-in scarcity factors that don’t try to trick people. While it’s difficult in Shopify to hide products from everyone, you …
Giving away too much revenue due to a segmenting mistake
The other day I received an offer to fill out a survey to get 10% my next order at a store I buy from frequently. Minutes later, I got a second offer but this time for 15%. Same email. Same survey. Sent to my same email address. Different discount. Of course I used the 15% …
Giving discounts to your best repeat customers
A Repeat Customer Insights customer was asking about using loyalty discounts and how that could impact customer behavior. Loyalty is mainly measured by the Frequency score in RFM with the Recency showing a bit of influence too. It makes sense, the more times a customer orders then more likely they are loyal. And the more …
Even a considerable discount might not motivate a buyer
A small publisher just emailed me a 35% off coupon for their online store. They happen to have a book I wanted so I compared them to Amazon. Amazon’s price was $29.16 while the store’s list price is $34.95 plus $7.50 shipping for $42.45. Even with the 35% coupon the price drops to $27.72, only …
How different discount strategies can change customer behavior
A Repeat Customer Insights customer was asking about how to combine the automatic segments with a discounting strategy they’re considering: We want to offer larger discounts for vip and loyal customers, smaller more frequent discounts for low aov or average customers etc Discounting can have a major influence on customer behavior and has the potential …
Sometimes the simple solution is good enough
I recently saw that a local tea store moved to Shopify. It’s more of a come in and drink tea shop but they do sell some bulk teas and teaware so a Shopify store can be nice supplement. Funnily, they had a bootstrapper-ese approach to discounting. In their footer, where most people don’t look, they …
Should you ever take 0 profit on orders to build customer loyalty?
I was thinking about something the other day. Is it ever worth taking zero profit on an order for a repeat customer? For a new customer it’s different (e.g. loss leader strategy). It’s riskier as you don’t know if they’ll reorder or have customer service issues that end up costing you. It can work, but it …
How two cents improved my shopping experience
Last weekend I ordered from a Shopify store with free shipping for $30. Problem was that my order came out to $29.98 (two $14.99 products), just under their limit. I decided to start checkout anyways to see how much shipping would cost. I was surprised to see that I qualified for free shipping, even though …