I went for a walk yesterday and saw a bunch of tomato plants out in front yards (normal for Portland). Many plants were bigger than mine, one was twice as big, and a few already had fruit starting. At first I felt like I was behind but then I realized I don’t know much about …
Tag: ecommerce metrics
What to check first if your Shopify store sales have dried up
I’ve been hearing rumors of many Shopify store and ecommerce stores in general starting to see sales dry up. It could be due to COVID changes, economic stagnation, or any number of other factors that impact buying behavior. Checking your sales and order counts is one way to see if you’re impacted but they might …
Important metrics to watch in your Shopify store
Yesterday I wrote about watching over the right metrics and how that can help detect problems before they get too large (assuming you act on the metrics which I procrastinated on). When you run a Shopify store there are 100s of metrics you can track. Here’s a few that I’d recommend for every store: Total …
Watching over the right business metrics
With my email marketing I focus on just two metrics: sales number of people sent my daily Shopify tips The reason for the first is oblivious, I need to make sales to stay in business. The number of people sounds like a vanity metric but I don’t use that to brag. It’s used to make …
This Black Friday trend is crystal clear for Shopify stores
46% in 2015. 54% in 2016. 64% in 2017. 66% in 2018. And now 69% in 2019. That’s the trend of how many sales happen on mobile during Black Friday / Cyber Monday across all of Shopify. Yet a lot of stores still design for desktop first and then leave mobile as an afterthought. Most …
What to do if something went wrong with your Black Friday campaigns
If you didn’t get what you hoped for over the Black Friday weekend, there’s still time to salvage it. The most effective things to do right now are to make sure there wasn’t a problem that blocked your results. Are the links you sending in email going to the right url? Are the products you’re …
How successful of a 4th quarter do you want for your Shopify store?
Have you thought about what would make this season a great quarter? A lot of advice is all about more, more, more. More sales. Higher AOV. More revenue. Better conversion rates. Those are all fine directions, but do you actually know how much more you want? Or even need? A lot of businesses I know …
Key performance indicators for single-purchase products
Repeat Customer Insights focuses on repeat customer metrics but one customer was asking about what to look for with new customers: This may seem like a strange question but do you have any suggestions for an app/methodology/dashboard to capture New Customer Insights? Traffic and conversion metrics are going to be very important to you, at …
Don’t pass over your best customers to appease the unproven
One problem businesses create for themselves is rewarding only new customers. From new customer only discounts to free products, many stores are so focused on acquiring a new customer that they devalue their current customers. Ideally you’ll want to treat repeat customers better than new customers. In almost every industry metric, repeat customers outperform new …
Slipping off the Average Order Value treadmill
There are about 1,030,000,000 webpages about increasing your store’s Average Order Value. (Thanks Google) Pretty popular topic right? It’s a good activity if you have nothing else to do, but in reality there are 1,000s of other things you could be doing instead of increasing your Average Order Value. So how much Average Order Value …