46% in 2015. 54% in 2016. 64% in 2017. 66% in 2018. And now 69% in 2019. That’s the trend of how many sales happen on mobile during Black Friday / Cyber Monday across all of Shopify. Yet a lot of stores still design for desktop first and then leave mobile as an afterthought. Most …
Tag: ecommerce metrics
What to do if something went wrong with your Black Friday campaigns
If you didn’t get what you hoped for over the Black Friday weekend, there’s still time to salvage it. The most effective things to do right now are to make sure there wasn’t a problem that blocked your results. Are the links you sending in email going to the right url? Are the products you’re …
How successful of a 4th quarter do you want for your Shopify store?
Have you thought about what would make this season a great quarter? A lot of advice is all about more, more, more. More sales. Higher AOV. More revenue. Better conversion rates. Those are all fine directions, but do you actually know how much more you want? Or even need? A lot of businesses I know …
Key performance indicators for single-purchase products
Repeat Customer Insights focuses on repeat customer metrics but one customer was asking about what to look for with new customers: This may seem like a strange question but do you have any suggestions for an app/methodology/dashboard to capture New Customer Insights? Traffic and conversion metrics are going to be very important to you, at …
Don’t pass over your best customers to appease the unproven
One problem businesses create for themselves is rewarding only new customers. From new customer only discounts to free products, many stores are so focused on acquiring a new customer that they devalue their current customers. Ideally you’ll want to treat repeat customers better than new customers. In almost every industry metric, repeat customers outperform new …
Slipping off the Average Order Value treadmill
There are about 1,030,000,000 webpages about increasing your store’s Average Order Value. (Thanks Google) Pretty popular topic right? It’s a good activity if you have nothing else to do, but in reality there are 1,000s of other things you could be doing instead of increasing your Average Order Value. So how much Average Order Value …
How knowing your Repeat Sales Percentage can help your Shopify store
In Repeat Customer Insights there’s a metric called the Repeat Sales Percentage that I haven’t seen anywhere else. It’s a simple metric that is just a simple percent. But embedded in it is some insights that can reveal a lot about your Shopify store and your customers. Repeat Sales Percentage is the percentage of your …
Comparing Repeat Purchase Rate and Repeat Sales Percentage
Combining and comparing metrics can shed additional light on how your store works in a way that’s impossible to get from a single metric. One of my favorite combinations is to compare your Repeat Purchase Rate with your Repeat Sales Percentage. They are both percentages and similar but how they measure your orders differ: Repeat …
Low AOV, drives a little slower
Average Order Value is a key sales metric for Shopify store. It’s not the only metric you should watch but if it gets too low, your store could be hurt in various ways. Some clear, some complex. The most visible way is that with a drop in AOV, you’ll be earning less per order. Usually …
How to select the next tactics to grow your Shopify store
When you’re ready to grow your Shopify store it can be overwhelming to pick the tactics you’ll use for that growth. Here’s a process you can use. It’s designed to be simple, flexible, and give you a few ways to win. First, define what you mean by growth. Does that mean doubling your sales by …