Tag: ecommerce metrics

Better alternative to email open rates

One of the worst vanity metrics with email marketing is the open rate. It’s useful over a long period of a dozen emails to have an idea about how your audience uses your emails. But looking at a single email’s open rate or comparing it to another business is going to mess with you and …

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Graphing metrics to find long-term customer trends in your Shopify store

Last week I added a collection of 19 new graphs to Repeat Customer Insights. They are based on the seven metrics used in the Store Analysis: Average Latency Average Lifetime Value (LTV) Average Order Value (AOV) Average Orders per Customer Average Orders per Month Repeat Purchase Rate (RPR) Repeat Sales Rate With the graphs you …

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Benchmark your Shopify store to find the important metrics

The garden’s been going really slow this year. At first I thought it was just me. Perhaps I was doing something wrong. Bad seeds? Planted too early? Poor soil? Then I heard a lot of others in the city having trouble growing things this spring. Measured against them, my garden is doing okay. This measurement …

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The five core marketing metrics

I’m starting to unify much of my marketing around a set of core metrics. There are five general categories: Traffic Leads Conversions Retention Revenue I then adapted them for Repeat Customer Insights to fit its business model (subscription software as a service): Traffic became Total traffic Leads became App installs Conversions became Trial completions Retention …

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Calculating the Repeat Sales Percentage metric

I’ve written about how your Repeat Sales Percentage can help you understand how much value new customers add to your store versus repeat customers. Today I want to show how to calculate it. Don’t worry, it’s just a simple division problem. Sales from Repeat Customers ---- Total Sales You’ll end up with a number from …

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What stories are your metrics from last year telling you?

With the start of a New Year, now is the perfect time to finalize how your Shopify store performed last year. You’ll want to review a lot of metrics and measurements. From the regulars like total sales to the advanced like Repeat Purchase Rate. Spend some time exploring them and noting down patterns or oddities …

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Tomato envy and measuring your own results

I went for a walk yesterday and saw a bunch of tomato plants out in front yards (normal for Portland). Many plants were bigger than mine, one was twice as big, and a few already had fruit starting. At first I felt like I was behind but then I realized I don’t know much about …

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What to check first if your Shopify store sales have dried up

I’ve been hearing rumors of many Shopify store and ecommerce stores in general starting to see sales dry up. It could be due to COVID changes, economic stagnation, or any number of other factors that impact buying behavior. Checking your sales and order counts is one way to see if you’re impacted but they might …

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