During a recent review of article to curate for Shopify Dispatch, I ran across a slide deck from Kevin Hillstrom. Kevin’s a really smart consultant who works with retailers, catalog brands, and ecommerce stores so I’ll usually take the time to review his writing every week. One quote in his slides really caught my attention. …
At a certain point it can be difficult to understand what your customers are doing in your Shopify store. You’re getting orders, shipping products and managing support every day, but you are having a difficult time connecting the orders to actual customers, let alone figuring out how those customers behave. Behavior is an important quality. …
Knowing your stores customer purchase latency can be used to dramatically increase your repeat purchases. Everyone in business has heard that truthism about how it’s cheaper to have repeat customer than to find a new customer. Knowing your customer purchase latency can improve the chances of repeat sales while also optimizing how much you make …
If you’re running an e-commerce store that needs to be online 24/7 and you are self-hosting, you need to look carefully to make sure your servers are truly serving you. Most small stores are trying to save money by self-hosting, and that’s probably the smartest financial move for young companies. However, it’s easy to miss …
