When creating a new customer welcome campaign you have to strike a balance between educational and pitching. If you go pure education, you run the risk of only the most motivated customers buying. If you go pure pitching, you run the risk of pissing off new customers and never seeing them again. A balance between …
Tag: email marketing
Get serious with growing your repeat customers
Let’s say you decided to start getting serious about growing your repeat customer base. With all the advice out there, where do you start? There are three things I’d recommend. They are a mix of tactics that are effective, target common weak points in Shopify stores, and areas that can get you the best return …
Have you contacted your customers recently?
As a rule of thumb, you should be contacting a customer at least once every 30 days. The best method is an email newsletter but you can also (physical) mail them or call them. Less than that and they’ll start to forget about you. Especially if you’re in an industry with high levels of contact …
Email checklist to boost repeat customer purchases
Email marketing is one of the top drivers of repeat purchases but many stores send out emails that miss the mark. Here’s a quick checklist you can run through while creating each email. Included content that increases the reader’s trust Included content that is educational or entertaining Included a call to action Call to action …
The importance of sending emails at the right time
Yesterday at 9am our time was the US Presidential Inauguration, a pretty big deal in the US. (Don’t worry, there’s no politics here). At 9:47am I received an email from Hulu letting me know I can watch the event live. The event started at 9am… 45 minutes ago… Hulu sent the email at 9:14am (already …
Throw your emails into the arena
Based on the number of sale emails I’ve received over the past few days, many people are making a final push to end the year on a good note. While it felt overwhelming, I still received a few emails that have prompted me to place some orders. Some for things I’ve been waiting on. Some …
Create the right environment to grow customers
I planted quite a bit of garlic in our newest garden beds that have been quite fertile. I had some leftover so I planted some in our old lawn that was recently covered with cardboard and wood chips. The garlic in the garden beds is mostly up after two weeks. But the lawn only has …
Trimming back customer behavior for better results
This season I’m going to be doing some aggressive pruning to our Japanese maples. The previous owner didn’t take care of them well so they’ve grown into mutant octopus trees. They are so dense with leafs and twigs that I’ve been forced to wait until they drop their leafs to actually see what I can …
The smell of unexpected windfalls
Last week I wrote about our latest pile of wood chips and how it was an unexpected windfall for us and the neighbors. Well it was even better than I thought. Easily half the pile is turning out to be fresh pine wood chips and needles. The best types to use around berries (berries love …
Don’t fear the email
I was looking around my email marketing provider today and saw some crazy metrics. They are vanity metrics and not important enough to share (opens, clicks, total sent) but it got me thinking about the “email is dead” meme. Dollar-for-dollar and hour-by-hour, email marketing is the best deal out there for just about every Shopify …