Tag: email marketing

A checklist for building better campaigns

When you’re starting a new campaign, email or otherwise, there’s a checklist of things you need to think about. What’s the purpose of this campaign, for the subscribers? What are they going to get out of it? What’s the purpose of this campaign, for your Shopify store? Who should get the campaign? Either a specific …

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Only 9 weeks left in 2021 for marketing

Last week I was going through the list of books I want to read to figure out what I’d like to finish up this year. I noticed there were only 10 weeks left which means I can finish 5-20 books (depending on size, etc). That thought got lodged in my head until yesterday. I was …

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Bank some email subject lines for later

Before the holiday season gets in full swing, take a few minutes to brainstorm extra email subject lines that you can hold in reserve. Writing good copy can take a lot of focus. Focus you might not have in the heat of the season. If you have 3-5 subject lines ready to go, you can …

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Inconsistent emailing leads to subscribers ignoring your email

I took some time to clean out my email folders yesterday while automated tests were running for Repeat Customer Insights. Mostly I was archiving and unsubscribing from old emails and senders that I don’t read anymore. A fast way I do this is to sort by the sender and then scan through their emails. When …

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Use the “forgot something” email to get a repeat order

A company I just ordered from sent me this email: Subject: Forget something? Reduced shipping from COMPANY Thank you for your recent order. In case you forgot an item, or something new has caught your eye, we want to offer you a coupon for reduced shipping on your next online order. Use this code to …

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Review and revise your New Customer Welcome campaign

The past couple of weeks I’ve been going through the onboarding emails for Repeat Customer Insights. These emails are sent to new customers to introduce them to the app. They are the software app version of the New Customer Welcome campaign I often write about. I’m going through them because I’m rebuilding the system that …

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The canary in the email marketing coal mine

In the past miners would take a caged canary into coal mines. It wasn’t to help them whistle while they worked though. If the miners hit a gas pocket, the canary would die before the gas got strong enough to kill the miners. The canary was an early warning system for the miners. Which is …

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The two campaign email marketing strategy

There are a variety of ways to run an email campaign. You could send out a new email to everyone each day/week/month. This can work great for timely information and is the easiest campaign to start and maintain. You can also setup a specific sequence that goes to everyone based on their individual schedule. So …

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Adapt your marketing to avoid your worst customers

At some point it’s not worth it to market to some customers for reorders. They might be unresponsive. They might be chronic returners. Or they might just cost too much to reach so even when they do order, you’re not turning a profit. Your limit will depend on how much it costs to reach them. …

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