Once a customer orders from your Shopify store, they start evaluating if they’d buy again from you. From checkout, to shipping, to delivery. Everything you do and don’t do is weighing into that decision. With a good overall experience, the customer is likely to order again. One step a lot of stores will setup once …
Tag: email marketing
New Customer Welcome checklist: start building loyalty from day 1
The first part of your New Customer Welcome campaign should include an email that has a few goals. This email would go to new customers right after their first order. It’s different than the welcome emails used when someone subscribes to your mailing list. Long enough. Before anything else, make sure the email is long …
Better alternative to email open rates
One of the worst vanity metrics with email marketing is the open rate. It’s useful over a long period of a dozen emails to have an idea about how your audience uses your emails. But looking at a single email’s open rate or comparing it to another business is going to mess with you and …
Use replenishment emails to remind customers make a repeat purchase
One thing I keep forgetting to reorder is vitamins. We get a specific one that comes in a 60-day supply. So when we notice it’s running low, I add it to my todo list (the loyalty account is in my name). Problem is, I don’t get around to ordering right away or forget about it …
Make sure you’re not losing new customers in your email marketing
Quick tip today: go into your email marketing system and double-check that you’re getting new customers subscribed. Ideally they’ll get on your New Customer Welcome Campaign, but if you don’t have one just check that they are getting on whatever email list you regularly send to. Awhile back my email marketing system stopped adding subscribers …
Avoid marketing automation bugs in your email marketing
I’ve always subscribed to my own email lists. I do this to make sure the emails are sent out as they should. This is especially important when using any automation or behavioral emails. Of all of the things that can break emails, automation is the top one for going unnoticed. The more of automation you …
Make sure your customers want to be sent your email marketing
This morning I had a consultant send me an email newsletter about their latest blog post. Problem is, I unsubscribed from their list over four years ago after they sent multiple duplicate emails with pitches for their latest product. Reactivating my email account like that is illegal in the US and many other countries. Plus …
A checklist for building better campaigns
When you’re starting a new campaign, email or otherwise, there’s a checklist of things you need to think about. What’s the purpose of this campaign, for the subscribers? What are they going to get out of it? What’s the purpose of this campaign, for your Shopify store? Who should get the campaign? Either a specific …
Only 9 weeks left in 2021 for marketing
Last week I was going through the list of books I want to read to figure out what I’d like to finish up this year. I noticed there were only 10 weeks left which means I can finish 5-20 books (depending on size, etc). That thought got lodged in my head until yesterday. I was …
Bank some email subject lines for later
Before the holiday season gets in full swing, take a few minutes to brainstorm extra email subject lines that you can hold in reserve. Writing good copy can take a lot of focus. Focus you might not have in the heat of the season. If you have 3-5 subject lines ready to go, you can …