Tag: email marketing

The importance of sending emails at the right time

Yesterday at 9am our time was the US Presidential Inauguration, a pretty big deal in the US. (Don’t worry, there’s no politics here). At 9:47am I received an email from Hulu letting me know I can watch the event live. The event started at 9am… 45 minutes ago… Hulu sent the email at 9:14am (already …

Read more

Throw your emails into the arena

Based on the number of sale emails I’ve received over the past few days, many people are making a final push to end the year on a good note. While it felt overwhelming, I still received a few emails that have prompted me to place some orders. Some for things I’ve been waiting on. Some …

Read more

Create the right environment to grow customers

I planted quite a bit of garlic in our newest garden beds that have been quite fertile. I had some leftover so I planted some in our old lawn that was recently covered with cardboard and wood chips. The garlic in the garden beds is mostly up after two weeks. But the lawn only has …

Read more

Trimming back customer behavior for better results

This season I’m going to be doing some aggressive pruning to our Japanese maples. The previous owner didn’t take care of them well so they’ve grown into mutant octopus trees. They are so dense with leafs and twigs that I’ve been forced to wait until they drop their leafs to actually see what I can …

Read more

The smell of unexpected windfalls

Last week I wrote about our latest pile of wood chips and how it was an unexpected windfall for us and the neighbors. Well it was even better than I thought. Easily half the pile is turning out to be fresh pine wood chips and needles. The best types to use around berries (berries love …

Read more

Don’t fear the email

I was looking around my email marketing provider today and saw some crazy metrics. They are vanity metrics and not important enough to share (opens, clicks, total sent) but it got me thinking about the “email is dead” meme. Dollar-for-dollar and hour-by-hour, email marketing is the best deal out there for just about every Shopify …

Read more

How to start sending more emails and getting more sales

With a few exceptions the more you email your customers, the more sales you’re going to make. And the easier it will be. Here’s a quick way to get started without making it a "something I’ll do someday". First increase how frequently you email. If you’re not emailing at all, send one email per month. …

Read more

When is your Shopify store sending too much email?

I was emailing with a customer about email marketing and how much is too much: Do you have any opinions on how much is too much email? I mean, won’t customers feel that you are being pushy if you email them too much? It all depends on your subscribers and email content. Jilt has a …

Read more

Squawk, squawk, squawk marketing

Having put out a bird feeder a couple of months ago, we’ve started to see and hear a lot of wonderful birds… and a pair of annoying ones. There’s a family of jays, two adults and two teens. The adults are fine but the teens are exactly how you’d expect teens to act. Yelling for …

Read more