This morning I had a consultant send me an email newsletter about their latest blog post. Problem is, I unsubscribed from their list over four years ago after they sent multiple duplicate emails with pitches for their latest product. Reactivating my email account like that is illegal in the US and many other countries. Plus …
Tag: email
Inconsistent emailing leads to subscribers ignoring your email
I took some time to clean out my email folders yesterday while automated tests were running for Repeat Customer Insights. Mostly I was archiving and unsubscribing from old emails and senders that I don’t read anymore. A fast way I do this is to sort by the sender and then scan through their emails. When …
Where’s the order?
The other night I ordered some books directly from a mid-sized publisher. The ordering process was okay (they use WooCommerce) but later I noticed I never got an order confirmation email or receipt from them. By that time I had closed the tab already and so I had to dig through my history to look …
Email checklist to boost repeat customer purchases
Email marketing is one of the top drivers of repeat purchases but many stores send out emails that miss the mark. Here’s a quick checklist you can run through while creating each email. Included content that increases the reader’s trust Included content that is educational or entertaining Included a call to action Call to action …
How to start sending more emails and getting more sales
With a few exceptions the more you email your customers, the more sales you’re going to make. And the easier it will be. Here’s a quick way to get started without making it a "something I’ll do someday". First increase how frequently you email. If you’re not emailing at all, send one email per month. …
When is your Shopify store sending too much email?
I was emailing with a customer about email marketing and how much is too much: Do you have any opinions on how much is too much email? I mean, won’t customers feel that you are being pushy if you email them too much? It all depends on your subscribers and email content. Jilt has a …
Giving your email sending a health checkup using Gmail Postmaster Tools
A few months ago the company that sends my marketing emails ran into some major problems. One of the core problems was with their deliverability. In non-jargon terms that meant they had issues sending and getting my email into the subscribers inbox. At the time I was using about half a dozen different tools to …