I took some time to clean out my email folders yesterday while automated tests were running for Repeat Customer Insights. Mostly I was archiving and unsubscribing from old emails and senders that I don’t read anymore. A fast way I do this is to sort by the sender and then scan through their emails. When …
Tag: email
Where’s the order?
The other night I ordered some books directly from a mid-sized publisher. The ordering process was okay (they use WooCommerce) but later I noticed I never got an order confirmation email or receipt from them. By that time I had closed the tab already and so I had to dig through my history to look …
Email checklist to boost repeat customer purchases
Email marketing is one of the top drivers of repeat purchases but many stores send out emails that miss the mark. Here’s a quick checklist you can run through while creating each email. Included content that increases the reader’s trust Included content that is educational or entertaining Included a call to action Call to action …
How to start sending more emails and getting more sales
With a few exceptions the more you email your customers, the more sales you’re going to make. And the easier it will be. Here’s a quick way to get started without making it a "something I’ll do someday". First increase how frequently you email. If you’re not emailing at all, send one email per month. …
When is your Shopify store sending too much email?
I was emailing with a customer about email marketing and how much is too much: Do you have any opinions on how much is too much email? I mean, won’t customers feel that you are being pushy if you email them too much? It all depends on your subscribers and email content. Jilt has a …
Giving your email sending a health checkup using Gmail Postmaster Tools
A few months ago the company that sends my marketing emails ran into some major problems. One of the core problems was with their deliverability. In non-jargon terms that meant they had issues sending and getting my email into the subscribers inbox. At the time I was using about half a dozen different tools to …