Tag: focus page

Getting a look at your loyal customers

There’s no single loyalty metric so you’re forced to figure out which works best for your store. For the longest time Repeat Customer Insights has used RFM to measure loyalty, but even within RFM there are different metrics. Raw Frequency? 2-D intersections? 3-D intersections? Modified Frequency? Tripwires? Custom grading algorithm? It can get complicated to …

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Focus on what matters with help from Repeat Customer Insights

Over the past few months, I’ve been writing on the need for businesses to focus. Focus on what problems their products solve for customers. Focus on solid acquisition channels. Focus on improving operations and marketing to keep customers coming back. That focus is the rationale behind building the new Focus Pages in Repeat Customer Insights. …

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