Tag: forecasting

Comparing the year’s metrics before it’s complete

A Repeat Customer Insights customer was asking about comparing two different years. The problem was that one year wasn’t completed yet. Comparing years is usually a great idea but you have make sure they are the same length. If the year’s not over yet, then the absolute metrics will be off (e.g. less orders) and some …

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Spotting and taking advantage of opportunities

Yesterday I had a massive truck load of wood chips delivered (about 17 cubic yards). I only need a one or two cubic yards right now but I will use it all in the next 6-9 months. But since we live close to a school, it would be impossible to get a load in a …

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How broken habits might be hurting your Shopify store’s sales

Though we are all unique individuals, the majority of our activities are driven by habits. If your customers habits are to reorder after they run out of your product and you can see that, it’s reasonable then to predict when they’ll be buying again. Even the best habits get broken though. External and internal events …

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Predicting customer orders using Customer Purchase Latency in Shopify

A Repeat Customer Insights customer emailed me a question about the Customer Purchase Latency report and how they could use the previous customer behavior to make a prediction about repurchases. [I would like to know] are my customers most likely to purchase within 30 days from the last order, Let’s use the data below as …

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