Yesterday I told a story about an opt-in giveaway I signed up for (opt-in to win prizes from a few companies, etc, etc). Today I want to share some details about how that giveaway delayed an order for one of the companies. I was browsing this store and getting ready to order a couple of …
Tag: giveaway
Giveaway promotions fail without developing your customer’s behavior
I entered one of those opt-in giveaways a couple of weeks ago. You’ve probably seen them, it’s a co-marketed by a few companies with a “win all these prizes” for opting in, social sharing, etc. I knew and trusted about half the companies so I wasn’t worried about the spam risk. The funny thing was …