Recently a customer was asking about their meta descriptions and if they were fine. When I checked, I saw Google was adding the ellipsis (...) at the end of each one. Ellipsis are Google’s way of saying they are generating the description for you and ignoring the actual SEO meta description tag for this search …
Tag: google algorithm
How Google’s indexing and crawl rate limit impact your Shopify store’s SEO
Every now and then I get asked why specific pages don’t show up in Google. Most of time this is because Google isn’t visiting and indexing all of your product pages. Each site has a limited crawl rate limit which are the number of pages Google will go through in a period of time. When …
Have you ever watched a spider?
Have you ever sat and watched a spider? Most of the time they stand still and just wait for things to happen. But when they are working, they are running all over the place. Fixing a web. Moving across the ground or wall. Getting their dinner prepped. They clearly have periods of high and low …
Reflecting on the rapid recent changes in structured data for Shopify stores
What a crazy time for structured data. With all the structured data algorithm changes Google’s made over the last year, my stance around data quality is starting to firm up. If you don’t have a high-quality structured data app like JSON-LD for SEO and you haven’t hand-coded your structured data in the last month or …
What if Google finally decided to nuke all reviews out of the search results?
I was helping a customer who discovered their product reviews app was grouping reviews on the collections (against Google’s policy), and he got me thinking… …which is never a good thing on a Monday… For years Google’s been fighting websites that abuse review structured data. Google wants to help customers find the better pages but …
Act 2: in which Google invalidates even more product review app data in Shopify stores
The changes to reviews from Google just keep coming. After September’s big structured data algorithm update that caused some product review apps to be non-compliant with the structured data guidelines, Google made a minor update that has impacted many of the others. This screenshot is from one of the popular product reviews apps from the …
The unexpected impact of Google’s structured data algorithm update on Shopify’s Product Reviews
While Google’s recent structured data update removed reviews from business data types, it also changed how product reviews work with some Shopify stores. I started noticed that stores using Shopify’s Product Reviews app and Stamped.io’s reviews app started to have errors in their standalone AggregateRating data. AggregateRating is one way of getting Review Rich Results. …
Goodbye Review Rich Results for article and blog posts
While investigating Google’s new Rich Results rules in their latest algorithm update I noticed something omitted. Specifically, we’ll only display reviews with those types (and their respective subtypes) […] Followed by a big list of data types that are allowed to have Review Rich Results. But Article and BlogPosting are no longer listed. In the …
Google’s new Review Rich Result rules
After years of guessing, testing, and arguing with SEOs about how Review Rich Results work… many of my findings have finally been confirmed by Google this week. Unfortunately, that’s going to blow up a lot of websites who have received bad advice or don’t have something like JSON-LD for SEO watching over their structured data. …
Google algorithm update for June
This week expect some fluctuations in Google Search as they release another core algorithm update. They release these updates a few times per year and have been more transparent about their releases recently. This one they even pre-announced a couple of days ahead of time. Search Engine Journal has some information about the update and …