Yesterday I was talking with someone about their Google Analytics setup. Since they were using a 3rd party platform to sell their product, they weren’t able to get most of their funnel metrics. The platform sends some basic data to them (e.g. traffic amounts, urls) but no referal, campaign, or even traffic source data. It’s better …
Tag: google analytics
Figuring out which marketing channels actually produce customers
Google Analytics provides a way to tag traffic using things called UTM codes. (UTM means Urchin Tracking Module. Urchin was the analytics system Google acquired and turned into Google Analytics. But you don’t need to know that to use them). UTM codes are mostly used with advertising so ad systems can tell you which ad, …
Importing data into Google Analytics for a better analysis
Recently a customers asked about getting historic data into Google Analytics: I’d love to know how to get Shopify data (prior to embedding Google tracking code) on to Google Analytics to see previous years data. At first I didn’t think that was possible but after a bit of searching I found Google’s Data Import that …
Segmenting your traffic into different buying groups using Google Analytics
A subscriber emailed me a segmenting question: I am writing to you as I’m looking for your advice. We sell to Businesses of all sizes and schools K-12 plus higher ed, and recently have started to embrace consumer. Our challenge is identifying traffic (and behavior) on our site that is consumer vs business. Do you …
Is 11% of your Shopify traffic invisible to your store analytics?
Google Analytics is a great, free website analytics system. Shopify even has a built-in integration with them so you can get it working with very little effort. But if that’s all you use for analytics, you could be missing out on a lot. 11% That’s what Quantable found when it studied how many people were …