Tag: google analytics

Figuring out which marketing channels actually produce customers

Google Analytics provides a way to tag traffic using things called UTM codes. (UTM means Urchin Tracking Module. Urchin was the analytics system Google acquired and turned into Google Analytics. But you don’t need to know that to use them). UTM codes are mostly used with advertising so ad systems can tell you which ad, …

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Importing data into Google Analytics for a better analysis

Recently a customers asked about getting historic data into Google Analytics: I’d love to know how to get Shopify data (prior to embedding Google tracking code) on to Google Analytics to see previous years data. At first I didn’t think that was possible but after a bit of searching I found Google’s Data Import that …

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Is 11% of your Shopify traffic invisible to your store analytics?

Google Analytics is a great, free website analytics system. Shopify even has a built-in integration with them so you can get it working with very little effort. But if that’s all you use for analytics, you could be missing out on a lot. 11% That’s what Quantable found when it studied how many people were …

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