Tag: google merchant center

The new Shopify store marketing plan

Recently I was asked how a new Shopify store should get started with their marketing. They were considering SEO and Google Ads but ran into problems with both and wasn’t sure where to start. Roughly I’d recommend getting your analytics, structured data, and Rich Results started first and then then look into SEO or Merchant …

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How to measure the effectiveness of JSON-LD for SEO for Shopify

A JSON-LD for SEO customer emailed me with a fantastic set of questions about the app and how to measure its improvement to your store. Could you write an article on what and how to measure the value of installing your app? If it’s traffic, how do we know traffic has actually increased since this …

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