Recently I was asked how a new Shopify store should get started with their marketing. They were considering SEO and Google Ads but ran into problems with both and wasn’t sure where to start. Roughly I’d recommend getting your analytics, structured data, and Rich Results started first and then then look into SEO or Merchant …
Tag: google merchant center
How both organic and paid traffic benefits from structured data like JSON-LD
Google doesn’t do a great job of describing how the search results work between Google Search and their paid ads from Google Ads and Merchant Center. A JSON-LD for SEO customer was asking about this when I sent him the following email. It’s not a perfectly precise definition but I think it can help as …
How to measure the effectiveness of JSON-LD for SEO for Shopify
A JSON-LD for SEO customer emailed me with a fantastic set of questions about the app and how to measure its improvement to your store. Could you write an article on what and how to measure the value of installing your app? If it’s traffic, how do we know traffic has actually increased since this …
Using advanced product data in Shopify to help your SEO and Google Merchant Center advertising
A customer was asking about how JSON-LD for SEO and Google uses the manufacturer part number (MPN), SKU, and barcode (GTIN) values. His specific questions wouldn’t be valuable but then I realized that I’ve never written about how this advanced product data in Shopify can be converted into useful results in Google Search and Merchant …
Configuring minimum quantity products in Google Merchant Center with JSON-LD for SEO
Google Merchant Center is very particular with your product prices. The data that you send in your data feed needs to match the structured data on your site exactly. Normally this is easy, as each product and variant has a price. But sometimes you’re selling multiple products as a group and need to set a …
Integrating Shopify, Google Merchant Center, and JSON-LD for SEO in order to effortlessly run product ads
Google provides a lot of options for Shopify merchants to advertise their products. Unfortunately, the this can get confusing especially if you only wanted to buy basic ads for your Shopify products. Google Shopping, Google Merchant Center, Adwords, Product Listing Ads, Sponsored Ads, data feeds, microdata, JSON-LD… oh my. The jargon goes on and on. …