Last month I noticed Google updated the desktop search results styles. They are always testing new styles but since I noticed this on April 1st I decided to wait a bit to see if they held steady or were a another April Fool’s joke. Almost two months later, they appear to be the new regular. …
Tag: google update
Act 2: in which Google invalidates even more product review app data in Shopify stores
The changes to reviews from Google just keep coming. After September’s big structured data algorithm update that caused some product review apps to be non-compliant with the structured data guidelines, Google made a minor update that has impacted many of the others. This screenshot is from one of the popular product reviews apps from the …
Goodbye Review Rich Results for article and blog posts
While investigating Google’s new Rich Results rules in their latest algorithm update I noticed something omitted. Specifically, we’ll only display reviews with those types (and their respective subtypes) […] Followed by a big list of data types that are allowed to have Review Rich Results. But Article and BlogPosting are no longer listed. In the …
Google’s new Review Rich Result rules
After years of guessing, testing, and arguing with SEOs about how Review Rich Results work… many of my findings have finally been confirmed by Google this week. Unfortunately, that’s going to blow up a lot of websites who have received bad advice or don’t have something like JSON-LD for SEO watching over their structured data. …
Google mobile first indexing and structured data
With Google enabling mobile-first indexing for stores, they also include a little note about the structured data: Your site may have structured data embedded on your desktop pages that can drive rich snippets in Google’s search results pages. If this structured data is absent on your mobile site, you could lose those rich snippets and …

An early holiday present from Google: structured data changes
Last Friday on December 7th, 2018 I received a holiday "present" from Google: A large update for structured data. The good news, if you’re a JSON-LD for SEO customer you don’t have to worry about anything. You may see some warnings but these warnings are part of your theme or another SEO app (more on …

Shopify Product Reviews App: case of the missing reviews
In March 2017 there was a Google update that affected product reviews and specifically Shopify’s Product Reviews App. I’m still collecting details on the Google update, how Shopify’s Product Reviews App was affected, and how this affects JSON-LD for SEO. Unfortunately Google doesn’t really talk about their search updates and it’s been difficult to piece …