Tag: google

Google Search Console is now tracking Rich Result impressions and clicks

While poking around Google’s new Search Console, I found a new report on Rich Results. From what I’ve gathered in their help docs, it looks like it’ll tell you how many clicks and impressions you’ve received for Rich Results including Rich Snippets. I wouldn’t trust Search Console as the sole source of authority on how …

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Google Search trending towards stricter and more structured data

One thing I’ve been predicting is that Google’s structured data guidelines will be getting tougher. For the past few years Google Search hasn’t required a lot of data. Supplying more data was nice but it didn’t seem like Google would use it. Then in December’s Google update, much of that optional data started showing up …

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Google Search Console updates and removes several reports

While reading about what’s new in Google’s Search Console I heard that their (buggy) Rich Cards report has finally been retired. For years that report would include the wrong data and was confusing everyone by mixing up Rich Cards and Rich Snippets. (Rich Snippets are better looking results, Rich Cards are results at the top …

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Google displaying more images in mobile SEO

Google is now showing image thumbnails for more mobile searches. Based on data collected from RankRanger, images are showing up for 44% of search results now (up from 15%). This combined with Google’s mobile-index and various other updates shows that mobile search is where many of Google’s improvements are focused on. JSON-LD for SEO includes …

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What Mobile-first indexing means for Shopify stores

Google is now using what they call mobile-first indexing for many stores. To understand this, you need to understand indexing first. Indexing is just the process where Google has software that downloads copies of your store, analyzes them, and adds the analysis to their database. It’s also called crawling because the program they use is …

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Featured Snippets and Google’s new expandable versions

Not all of Google’s Search Enhancements are powered by the structured data. Featured Snippets are one that isn’t. If you haven’t seen them before, they are the blocks of content that Google shows above all of the search results. Typically they’ll be a paragraph, table, or list of content that answers the question a searcher …

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Google’s updated Search Console is now released

Google has launched their updated version of Search Console. They’ve been working on it all year and it’s been in beta for a few months with limited features. With the addition of a few final features, they’re starting to encourage websites to start using it. It doesn’t have every feature as the old version but …

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Every space matters in Google Search

Using Google’s site search is an easy way to do health checks on your organic search. Customer Jeremy emailed me with a question I’ve never heard before: What is the difference between typing in google search the following? The results are slightly different. site:example.com (no space) site: example.com (space) Searching with a space vs without …

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