Tag: growth

Putting the growth genie back into the bottle

One goal a lot of Shopify stores have is growth. More sales. More customers. More profit. You have to be careful with growth though… There are downstream problems that can break your company if you’re not mindful of them. Did you just 5x your traffic? Great, but can your store handle that traffic? Is it …

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Growth: keep it steady or try and maybe fail at something new?

Yesterday I was chatting with another business owner about growth. His business was growing online steadily but he wanted more growth. The problem was that he only had one solid customer acquisition channel and there weren’t a lot of levers he could pull to control it (e.g. it would be impossible for him to double …

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Results from a consistent, steady approach to marketing

There’s a lot of hoopla about going big. The huge sale. The massive marketing campaign. The over-sized event. While they have their place, I’m not fond of them. They place so much emphasis on perfection that they are prone to failure. The types of failure that you can’t even learn from. Instead, I like a …

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When slowing down your Shopify store is the right decision

I’m training for my 3rd 50k race now. It’s a 24-week process with 4-6 weeks to get started with. Easily half a year commitment for one’s race. A few weeks ago I was pushing myself on my long run trying to go further and faster. I finished fine and then did my regular Sunday run …

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