Tag: growth

Using order volume and total sales to spot growth problems

It’s useful to see how your order volume changes over-time. It’ll give you a different perspective than total sales. Combine the two you can learn a lot about your overall business health. If your order volume has increased and your total sales have increased, you’re growing. If your order volume has increased and your total …

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Detecting when processes are getting too stressed

I started saving garden seeds this year. As part of the process I’m doing germination tests on them to make sure they’re viable and likely to grow. The tests involve keeping them wet and checking on them every few days while recording their progress. The details aren’t important here. What is important is my record-keeping …

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From 3 to 16,000. Be prepared for excess

Yesterday morning I finished saving seed from my three best kale plants. The plants were tasty and lived from last summer until recently. Normally you’d pull them when they started to make seed and put something else in, but I decided to save their seed and try to breed my own kale for fun. So …

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Growth, what is it good for?

When you’re looking for growth in your Shopify store, be specific about what kind of growth. Adding 1,000s of products that don’t sell is growth, but it’s just costing you resources. Most of the time sales or profit is what you mean by growth but it doesn’t have to be. It could be more people …

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Putting the growth genie back into the bottle

One goal a lot of Shopify stores have is growth. More sales. More customers. More profit. You have to be careful with growth though… There are downstream problems that can break your company if you’re not mindful of them. Did you just 5x your traffic? Great, but can your store handle that traffic? Is it …

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Growth: keep it steady or try and maybe fail at something new?

Yesterday I was chatting with another business owner about growth. His business was growing online steadily but he wanted more growth. The problem was that he only had one solid customer acquisition channel and there weren’t a lot of levers he could pull to control it (e.g. it would be impossible for him to double …

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Results from a consistent, steady approach to marketing

There’s a lot of hoopla about going big. The huge sale. The massive marketing campaign. The over-sized event. While they have their place, I’m not fond of them. They place so much emphasis on perfection that they are prone to failure. The types of failure that you can’t even learn from. Instead, I like a …

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When slowing down your Shopify store is the right decision

I’m training for my 3rd 50k race now. It’s a 24-week process with 4-6 weeks to get started with. Easily half a year commitment for one’s race. A few weeks ago I was pushing myself on my long run trying to go further and faster. I finished fine and then did my regular Sunday run …

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