Tag: holiday marketing

Start converting holiday customers into repeat customers

With winter finally here, I’ve been getting the garden cleaned up. The lettuce couldn’t take the cold so I removed the cover and cleared out that bed. The trellises I used last year were beat up by our tomato monsters so I’m rebuilding them (New and Improved, with more Steel). Quite a few of our …

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Save and reuse your converting marketing materials

Now that the winter holiday season is over, you’ll want to archive and save any marketing that performed well. This could be email campaigns, graphics, promotion details, social media posts, or really anything else that you found to work really well. I’d also recommend saving a few screenshot of your store’s homepage, product pages, and …

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With shipping deadlines nearing, your 2021 is almost over

As the holiday shipping deadlines close over the next few days, you’re bound to see a decrease in the number of shipped orders. Your retail or pick-up orders have a bit longer to go depending on how long you stay open. That means you’re close to the end of the year results-wise. Most likely there’ll …

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One more weekend

With only one more weekend and 10 weekdays left before Christmas, now’s the time to be using any last-minute promotion ideas you have. A solid last minute promotion idea is the “buy a gift card as a gift, get one for yourself”. Done right, these can sell all the way through the end of the …

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We now return you to your regularly scheduled programming…

With Black Friday and Cyber Monday behind you for the year, now it’s time to start executing the regular portion of your holiday marketing. You’ll still want to use the tactics you’ve started with and used throughout the year. e.g. sales, discount days, time scarcity, etc. It’s just now at a slow simmer of intensity instead …

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Is November or December a better promotion month for your store?

Another useful Cohort analysis you can do with Repeat Customer Insights is to compare how November performs versus December. November has Black Friday / Cyber Monday but also has quite a bit of “I’ll wait for it to go on sale” in the beginning of the month. December has most of the winter holidays which …

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Taking Black Friday customers from a competitor

Convincing a customer to order early from your store can shift that order from a competitor. If a customer hasn’t decided where to place their order or they are shopping around, you can win their order by having your Black Friday deals early. Especially if your competitors sell the same product or a close substitute. …

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Convince customers to place early holiday orders

With the start of the holiday season imminent, you might want to consider starting early. By getting some customers to order now, before the main rush, you’d be able to spread out the ordering spikes. That means less daily volume of orders to process, less risk of stock-outs, and a more steady cashflow through the …

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Pick two to succeed

October. The month of bags of candy, leaves changing color, and the rush to get everything done before the holiday sales season starts. If you’re feeling stressed or overwhelmed, try this to reduce the pressure: Pick two projects or campaigns that you want to succeed. Focus your time on them. Ignore any other project until …

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