Tag: holiday marketing

Inflation might move up holiday shopping

While reviewing articles around ecommerce this week, one part of one caught my eye: Holiday Purchases Will Come Early We know that inflation will increase prices. Buying a gift for your loved one will be more expensive in December than in October. This will encourage two trends. First, if holiday consumers might start shopping even …

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Are holiday customers dormant or gone?

We have a side yard that’s difficult to grow in. Last year I planted a variety of things and only two survived. The area gets lots of sun in late spring and summer but nothing in other seasons so many of the perennial plants struggle. It sucks to put things in and have them fail …

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Find out if your holiday customers stuck around

We’re now a few months post-winter holiday. That’s plenty of time to see if customers acquired back then end up becoming repeat customers or if they are stuck as new customers. It’s common for holiday-acquired customers to buy and then disappear. It’s rare for them to stick around and make a second purchase. If they …

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Start converting holiday customers into repeat customers

With winter finally here, I’ve been getting the garden cleaned up. The lettuce couldn’t take the cold so I removed the cover and cleared out that bed. The trellises I used last year were beat up by our tomato monsters so I’m rebuilding them (New and Improved, with more Steel). Quite a few of our …

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Save and reuse your converting marketing materials

Now that the winter holiday season is over, you’ll want to archive and save any marketing that performed well. This could be email campaigns, graphics, promotion details, social media posts, or really anything else that you found to work really well. I’d also recommend saving a few screenshot of your store’s homepage, product pages, and …

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With shipping deadlines nearing, your 2021 is almost over

As the holiday shipping deadlines close over the next few days, you’re bound to see a decrease in the number of shipped orders. Your retail or pick-up orders have a bit longer to go depending on how long you stay open. That means you’re close to the end of the year results-wise. Most likely there’ll …

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One more weekend

With only one more weekend and 10 weekdays left before Christmas, now’s the time to be using any last-minute promotion ideas you have. A solid last minute promotion idea is the “buy a gift card as a gift, get one for yourself”. Done right, these can sell all the way through the end of the …

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We now return you to your regularly scheduled programming…

With Black Friday and Cyber Monday behind you for the year, now it’s time to start executing the regular portion of your holiday marketing. You’ll still want to use the tactics you’ve started with and used throughout the year. e.g. sales, discount days, time scarcity, etc. It’s just now at a slow simmer of intensity instead …

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Is November or December a better promotion month for your store?

Another useful Cohort analysis you can do with Repeat Customer Insights is to compare how November performs versus December. November has Black Friday / Cyber Monday but also has quite a bit of “I’ll wait for it to go on sale” in the beginning of the month. December has most of the winter holidays which …

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