Tag: holiday marketing

Create timely marketing campaigns ahead of time

Friday morning we woke up to the first snow of the season. About an inch and a half by our measure but it was sticking which was an improvement over prior storms. With the snow comes a bunch of emails from local companies about the weather, the storm, etc. Timely, relevant, and interesting enough to …

Read more

Post-holiday slump or post-holiday bump

With January closed out, it’s time to look back and see how customers acquired during the holidays have been behaving. Have they reordered yet? Are they opening and clicking links in email? Basically, have they converted into a regular customer yet or are they still just a one-off holiday buyer? Repeat Customer Insights has a …

Read more

What a heavy rain can teach you about your Shopify store

We had a large rain system pass through recently. Not flooding levels of rain but enough that the weather service sent out alerts about it. Probably the most rain we’ve had here since moving in. I was anxious to see how the yard changes did as we added a lot of drainage in summer and …

Read more

Merry Christmas and one more holiday wrapped up

To all those who are celebrating Christmas today, Merry Christmas. Don’t forget about the other winter holidays still going on. Christmas might get the most attention but it isn’t the only holiday in town, There’s a good chance you have customers who still will be celebrating other holidays, some through the remainder of the month. …

Read more

Riding the peak of 2020 into 2021

Today marks the winter solstice for half the world. It means many things for different people, including feasts and religious ceremonies. For me, it marks the turning point of winter after which the garden will start back up. Until now plant growth has been slow and mostly just stayin’ alive (stayin’ alive…), but the additional …

Read more

Time to promote your last-minute gift ideas

This weekend being the last before Christmas, you’ll want to promote any last-minute gift ideas to your customers. Gift cards, in-store pickup, digital delivery, or overnight shipping will be the key points to mention. There’s still plenty of time to end the year strong. And if you haven’t installed Repeat Customer Insights yet, it’s an …

Read more

The gift (card) that keeps on giving

With the holiday season wrapping up soon, shipping windows are fast closing. Now would be a good time to start any gift card campaigns you have, especially if you’re setup for digital gift cards. Shopify’s made gift cards available to all merchants as their response to help lessen the impacts of COVID-19. They might go …

Read more

The smell of unexpected windfalls

Last week I wrote about our latest pile of wood chips and how it was an unexpected windfall for us and the neighbors. Well it was even better than I thought. Easily half the pile is turning out to be fresh pine wood chips and needles. The best types to use around berries (berries love …

Read more