Tag: holiday marketing

Measure holiday customer behavior to help predict next year’s performance

With the holiday season underway, it’s important that your data collecting systems are running correctly. Collect the right data and you can see how your customers are behaving. Repeat Customer Insights takes a monthly Customer Grid snapshot at the beginning of each month. This snapshot makes it easy to visualize how your customer base was …

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Take the robots out of Cyber Monday

Cyber Monday. The day when ecommerce is supposed to shine. Make sure to avoid treating your customers like robots today. Customers can tell when they are just a transaction to you and are quick to return the treatment. Each customer is a person and you have the opportunity to delight them today. That could lead …

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The floodgates are opening

Today’s the official day to see if the work you’ve done recently has paid off. Just be ready for competition to increase. Acquisition and ad costs are going to go crazy over the next month. Stores who have been working on their SEO all year should see it starts to payoff with better rankings as …

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Still time to attract customers organically

While there’s only a week left before the holiday rush starts, you still have time to work on attracting organic sales. A week is not enough time for most SEO. You might see some results next month but SEO generally is something that should be done six months ago. SEO isn’t the only organic channel …

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Build a marketing buffer to give yourself space this season

This week I’ve been filling up my writing Vault. My Vault is a collection of articles that I’ve pre-written that can be sent any day I’m busy, rushed, or out of it. Normally every article is written the day before so the Vault serves as a savings account or a buffer. We all have off-days …

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Make sure to welcome new customers coming on Black Friday

With Black Friday approaching, have you thought about how you’re going to treat your new customers? The time from when they place their order, until a few days after they receive their package are a critical time for their ongoing behavior. Handle that well and they might convert to a repeat customer. Handle it poorly …

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Time to wrap up the final holiday preparations

The first rain in months showed up yesterday. That’s a sign that September is drawing to an end and the holiday season is about to start. Every year I hear more stores starting their Black Friday season early. Last year there were a few who started mid-October. Mostly for shipping and supply-chain reasons but let’s …

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Planning two seasons ahead to avoid rushing and missed deadlines

With August and summer starting to wind down, I’ve been getting the last plants into the garden for fall and winter. Fifty-something kales, a couple of dozen spinach, and flowers that can stand the cold. It feels odd to be thinking about winter in August but if I delay much longer, nothing will grow strong …

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Inflation might move up holiday shopping

While reviewing articles around ecommerce this week, one part of one caught my eye: Holiday Purchases Will Come Early We know that inflation will increase prices. Buying a gift for your loved one will be more expensive in December than in October. This will encourage two trends. First, if holiday consumers might start shopping even …

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