Tag: holiday marketing

Taking Black Friday customers from a competitor

Convincing a customer to order early from your store can shift that order from a competitor. If a customer hasn’t decided where to place their order or they are shopping around, you can win their order by having your Black Friday deals early. Especially if your competitors sell the same product or a close substitute. …

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Convince customers to place early holiday orders

With the start of the holiday season imminent, you might want to consider starting early. By getting some customers to order now, before the main rush, you’d be able to spread out the ordering spikes. That means less daily volume of orders to process, less risk of stock-outs, and a more steady cashflow through the …

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Pick two to succeed

October. The month of bags of candy, leaves changing color, and the rush to get everything done before the holiday sales season starts. If you’re feeling stressed or overwhelmed, try this to reduce the pressure: Pick two projects or campaigns that you want to succeed. Focus your time on them. Ignore any other project until …

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Preparing for the transition to the winter season

With September arrived, our summer garden starts to transition out. The beans, tomatoes, and squash are still producing but they are near their end. We’ve been planting autumn and winter plants in any bare spots but some summer plants are going to hold out to the very end. So I’ve been planting extra plants into …

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Use the time you have now to prepare for the winter season

The past couple of weeks I’ve been getting ready for the autumn/winter growing season. Even though summer just started, it’ll take awhile for seeds to grow into baby plants that can be planted. If I wait a month or longer, I’ll miss my window before winter hits. In your store you should be thinking about …

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Create timely marketing campaigns ahead of time

Friday morning we woke up to the first snow of the season. About an inch and a half by our measure but it was sticking which was an improvement over prior storms. With the snow comes a bunch of emails from local companies about the weather, the storm, etc. Timely, relevant, and interesting enough to …

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Post-holiday slump or post-holiday bump

With January closed out, it’s time to look back and see how customers acquired during the holidays have been behaving. Have they reordered yet? Are they opening and clicking links in email? Basically, have they converted into a regular customer yet or are they still just a one-off holiday buyer? Repeat Customer Insights has a …

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What a heavy rain can teach you about your Shopify store

We had a large rain system pass through recently. Not flooding levels of rain but enough that the weather service sent out alerts about it. Probably the most rain we’ve had here since moving in. I was anxious to see how the yard changes did as we added a lot of drainage in summer and …

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Merry Christmas and one more holiday wrapped up

To all those who are celebrating Christmas today, Merry Christmas. Don’t forget about the other winter holidays still going on. Christmas might get the most attention but it isn’t the only holiday in town, There’s a good chance you have customers who still will be celebrating other holidays, some through the remainder of the month. …

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