Tag: indexing

How Google crawling your Shopify store will adjust your rankings

A JSON-LD for SEO customer was asking about Google sees and re-ranks their Shopify store based on what’s changed: And my question is… Google goes through the pages from time to time, and takes into account the changes made by improving or worsening the ranking of the pages in the search engine? Correct, Google will …

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Have you ever watched a spider?

Have you ever sat and watched a spider? Most of the time they stand still and just wait for things to happen. But when they are working, they are running all over the place. Fixing a web. Moving across the ground or wall. Getting their dinner prepped. They clearly have periods of high and low …

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Remember CARS to remember how Google and SEO works

The other day I was trying to describe why Google and search engines have delays before changes show up. The problem I was having is the sheer amount of technical jargon and insider knowledge required to explain even an overview of it. Then I had a flash of inspiration… Don’t worry, I remembered to put …

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How indexing and ranking are different

Two SEO terms that are frequently confused are indexing and ranking. Indexing means that Google is aware that a page exists. That’s a purely mechanical process of Google finding a page and making an entry in their database for it. Ranking means that the page shows up in the search results for a specific term …

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What Mobile-first indexing means for Shopify stores

Google is now using what they call mobile-first indexing for many stores. To understand this, you need to understand indexing first. Indexing is just the process where Google has software that downloads copies of your store, analyzes them, and adds the analysis to their database. It’s also called crawling because the program they use is …

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