Tag: innovation

The cost of innovation

Last week I was writing about how most innovation is a waste for your Shopify store. Let’s look at a common software example. Say you want to add a banner message to mention your new sale but the one that came with your Shopify theme doesn’t do what you want. Before you create custom code, …

Read more

Innovation can be a waste

Innovation is touted as an always great thing. Something that every company needs but only the best companies can accomplish. The thing is, a lot of innovation is worthless or even harmful for your store. Innovation around your core competences are great. Innovation around how your store functions are a waste of time at best, …

Read more