A JSON-LD for SEO customer asked yesterday about the future of JSON-LD which was rather timely given recent news with data-vocabulary: Is there a chance the app could become redundant in the future? Or will Google be using JSON-LD for the foreseeable future? No one can predict the future of Google but they have been …
Tag: json-ld
Why Search Console is finding more and more structured data errors and warnings
A JSON-LD for SEO customer was asking about Google Search Console the other day: Eric, While your rich snippet data may be better than Shopify’s even on a good day, we’re still seeing more & more products being flagged in our search console as time goes on. First you need to look at the trend …
When the SEO spam scare tactic backfires against a Shopify SEO app
As part of JSON-LD for SEO I’m privy to a lot of questionable SEO “advice”. Part of having happy customers is that they trust what I say and will forward me questionable advice other Shopify SEO apps and consultants give them. Some of the advice is so bad that I get upset for the customer …
What really matters with structured data
I was emailing with a JSON-LD for SEO customer the other day who was trying to get another structured data app to remove bad data their app was adding. The other app promised to remove all of the errors and warnings as one of their features, which ended up hurting the store. With structured data …
Have you ever watched a spider?
Have you ever sat and watched a spider? Most of the time they stand still and just wait for things to happen. But when they are working, they are running all over the place. Fixing a web. Moving across the ground or wall. Getting their dinner prepped. They clearly have periods of high and low …
Let’s play: spot the structured data bug that’ll hurt your Rich Results. Round 1.
I’ve seen this structured data bug come up a few times now. It’s always in the theme’s data. Can you spot it? You have 30 seconds, GO… . . No peeking at the answer below until you’ve locked-in your choice . . . . And the winner is: this isn’t a free product, it should …
40% more exposure for Pool Store Canada by winning Rich Results
I’ve been asking JSON-LD for SEO customers for more information about how the app has been helping their store. What follows is a short case study from one store. Any results may or may not be typical or what you can expect with your Shopify store. There are so many variables involved that it’s impossible …
How to tell which structured data is from JSON-LD for SEO
With different themes and apps adding structured data to Shopify stores, it’s becoming difficult to know which data comes from where. JSON-LD for SEO has always added an HTML comment by its structured data to make it easier to spot but it also adds special IDs to the data based on the data types. Normally …
Act 2: in which Google invalidates even more product review app data in Shopify stores
The changes to reviews from Google just keep coming. After September’s big structured data algorithm update that caused some product review apps to be non-compliant with the structured data guidelines, Google made a minor update that has impacted many of the others. This screenshot is from one of the popular product reviews apps from the …
Adding FAQPage Rich Results in Shopify with JSON-LD for SEO
With Google’s addition of FAQ Pages to the Rich Results program, you can now get more search enhancements for your Shopify store. JSON-LD for SEO supports the FAQPage data type that drives those Rich Results. You’ll only need to add the FAQ questions and answers to your Shopify store in the special format below to …