With Google’s addition of FAQ Pages to the Rich Results program, you can now get more search enhancements for your Shopify store. JSON-LD for SEO supports the FAQPage data type that drives those Rich Results. You’ll only need to add the FAQ questions and answers to your Shopify store in the special format below to …
Tag: kb json-ld customize
Customizing the Schema.org product availability in Shopify for JSON-LD for SEO
Shopify products are assumed to be either in stock or out of stock depending on their inventory levels. That’s usually good enough for most stores but sometimes you need more options. Especially with Google Merchant Center where you might be running ads for preorders. Product availability options By default JSON-LD for SEO will use the …
Adding and linking custom structured data to JSON-LD for SEO
While JSON-LD for SEO tries to supply a complete set of data for all Shopify stores, sometimes you might need to supplement its data with something custom. For new types of structured data, you can just add them anywhere in your Shopify theme and they’ll work. JSON-LD is flexible like that. If you want to …
Using advanced product data in Shopify to help your SEO and Google Merchant Center advertising
A customer was asking about how JSON-LD for SEO and Google uses the manufacturer part number (MPN), SKU, and barcode (GTIN) values. His specific questions wouldn’t be valuable but then I realized that I’ve never written about how this advanced product data in Shopify can be converted into useful results in Google Search and Merchant …
Telling Google that your Shopify store sells used products
Lauryn sells vintage jewelry so she recently asked me how to change JSON-LD for SEO so her items are marked as used items in the structured data. She needed this for Google Merchant Center. Google Search doesn’t care about the item condition but Merchant Center does. In Shopify there isn’t any way to set an …
How to add product structured data to your Shopify homepage for Rich Results
With JSON-LD for SEO you can add a single product’s structured data to your homepage. This is designed for Shopify stores who only have one product or one primary product that they feature on the homepage. If you have multiple products listed on the homepage or in your store, you’re probably best served by the …
101 store types for improving your Shopify store’s local SEO
If your Shopify store has a physical store, I just added a new feature to JSON-LD for SEO for you. JSON-LD for SEO has always exported data describing your business to Google. Now you can add more details to that data by telling Google exactly what type of business you have. A clothing store. A …
Using JSON-LD for SEO with custom Shopify templates
A JSON-LD for SEO emailed me recently asking about how the app would work with a custom product template, a different one than the standard product.liquid that Shopify uses. There is code in the app that will try to automatically detect what the current template is used. Instead of checking for the exact product.liquid template, …
Configuring price modifiers like VAT in JSON-LD for SEO on Shopify products
Depending on how you’ve setup your product prices in Shopify, you might need to modify the product prices for the product page. For example, VAT is an added tax of 20% for most customers. If you setup your products in Shopify without the VAT price (called VAT-exclusive prices), you’d need to adjust the public price …
Configuring minimum quantity products in Google Merchant Center with JSON-LD for SEO
Google Merchant Center is very particular with your product prices. The data that you send in your data feed needs to match the structured data on your site exactly. Normally this is easy, as each product and variant has a price. But sometimes you’re selling multiple products as a group and need to set a …