With stock-outs becoming common, one part of Google’s Rich Results is going to be paying off for stores: With no availability Rich Result on Amazon and big retailers showing the Out of stock one, your Shopify store could attract a ton of traffic if it has stock. It’s even more visible in Google Image Search …
Tag: kb json-ld seo benefit
Adding FAQPage Rich Results in Shopify with JSON-LD for SEO
With Google’s addition of FAQ Pages to the Rich Results program, you can now get more search enhancements for your Shopify store. JSON-LD for SEO supports the FAQPage data type that drives those Rich Results. You’ll only need to add the FAQ questions and answers to your Shopify store in the special format below to …
How to control how your Shopify store appears in the search results
With all the jargon and conflicting information out there with SEO, it can be confusing to understand how to change and tweak your store’s search results. In this article I’m going to describe each part of a search result. Above you’ll see a search result from Mountain Hardware that includes a Rich Snippet. Result title: …
How both organic and paid traffic benefits from structured data like JSON-LD
Google doesn’t do a great job of describing how the search results work between Google Search and their paid ads from Google Ads and Merchant Center. A JSON-LD for SEO customer was asking about this when I sent him the following email. It’s not a perfectly precise definition but I think it can help as …
Google Search Console is now tracking Rich Result impressions and clicks
While poking around Google’s new Search Console, I found a new report on Rich Results. From what I’ve gathered in their help docs, it looks like it’ll tell you how many clicks and impressions you’ve received for Rich Results including Rich Snippets. I wouldn’t trust Search Console as the sole source of authority on how …
Why Rich Results might appear for some products but not others
Dan asked: I’ve just noticed that rich data is only showing for some products. Any idea why that might be? There are a lot of reasons why some products might not have Rich Results. Sometimes it’s from your store: If you don’t have the correct structured data on the page, it won’t qualify for Rich …
Factors that influence your Shopify store’s product Rich Results
The SEO industry has pretty much figured out what factors make general SEO work. These are the things that search engines look for and use to determine how your site will appear in the results. There’s less known about the factors Google uses for Rich Results and Rich Snippets though. Here’s a few things I’ve …
Types of Rich Results a Shopify store can win with JSON-LD for SEO
With Google changing their search enhancements at the beginning of the year, I’ve been asked for more details on what Rich Results JSON-LD for SEO supports. The Rich Results we commonly see customers receive include: Article Rich Snippets Product Rich Snippets Product reviews (when you use a supported reviews app) Recipe Rich Snippets Video Rich …
Bing now fully supports JSON-LD data for search enhancements
After a few months of internal testing, Bing now fully supports JSON-LD structured data. This means that when you add JSON-LD markup to your Shopify store and get search enhancements in Google, Bing, Yandex, and Pinterest. The easiest, safest, and most effective way to do that is to use JSON-LD for SEO. Already trusted by …
Which structured data brings all the traffic to the yard for Shopify stores?
Malachi was asking the other day about which data types Google and JSON-LD for SEO supports. That’s a great question because there are almost 600 different data types available on Schema.org but only a handful are actually used by Google. JSON-LD for SEO focuses on the data types that matter the most for Shopify stores: …