Tag: kb json-ld shopify seo

Increase your SEO traffic by using better titles in your Shopify store

It’s important to make your search results look the best they can. JSON-LD for SEO customers receive Rich Results so they get a bunch of product data in their search results, but it’s still important to have high-quality titles and SEO/meta descriptions. Especially if you don’t use JSON-LD for SEO. One tip for the title …

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Find out what Google is showing from your Shopify store

One of my more popular articles is about using a special search to find all of the Rich Results in your store. That got me thinking about all of the other types of searches you can do to see what Google has about your store. In all of these, you’ll want to replace example.com with …

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The SEO problem a Shopify app can’t solve: no content

A major part of Shopify SEO is product descriptions. Google loves content and for most stores, product descriptions are the bulk of their content. Some stores have blogs and articles too but they are definitely the minority (hint: sounds like a content marketing opportunity). But content is one thing that buying an app can’t solve. …

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What really matters with structured data

I was emailing with a JSON-LD for SEO customer the other day who was trying to get another structured data app to remove bad data their app was adding. The other app promised to remove all of the errors and warnings as one of their features, which ended up hurting the store. With structured data …

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More Shopify stores starting to focus on SEO as the economy slows

As the economy slows down I’m hearing more and more people looking into SEO as a way to keep their store attracting new customers. Some stores that relied on paid traffic are needing to run leaner, while others are seeing very little ad competition. But in both cases many are wanting another traffic leg to …

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How to tell when a Shopify SEO app is full of “it”

Want to know an easy way to tell if an SEO app understands SEO and structured data? See if they claim that structured data helps rankings. It doesn’t. It never has. John Mueller, Google’s own webmaster trends analyst has said so repeatability online and in video chats. Yet SEO apps still claim structured data and …

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How your Shopify product handles impact your rankings

A JSON-LD for SEO customer was asking about product handles, how they work with their store’s SEO, and if they should use concise handles or keyword-stuffed ones. Product handles are important to SEO because they are a major part of your url and the url is important. But I wouldn’t rank them very high up …

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