Tag: kb json-ld

Rich Result and structured data best practices in Shopify

A new JSON-LD for SEO customer was asking about any best practices to get the best Rich Results possible by Google. The best practices I’ve seen are: make sure your data is correct in Shopify. e.g. Products: title, price, inventory (if you use it). Pages/blog posts: title, author, image, excerpt, etc. make sure your page has …

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Will Google be using JSON-LD for the foreseeable future?

A JSON-LD for SEO customer asked yesterday about the future of JSON-LD which was rather timely given recent news with data-vocabulary: Is there a chance the app could become redundant in the future? Or will Google be using JSON-LD for the foreseeable future? No one can predict the future of Google but they have been …

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Google Image Search is now showing product availability

Google is always changing how their search results work. Usually to the annoyance of SEOs but sometimes… sometimes a change is good. Recently Google Image Search started showing the product availability in the Rich Results for image searches. Both in the result lists: and in the details: This brings Image Search closer to regular Search’s …

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A new easy way to have your search results attract more traffic

Recently Google updated the design of the search results on desktop. The big difference is that they are now showing the favicons for each site (favicon = favorites icon). You can see a few of them in the above search. They let you add a bit of branding and color to the search results. Though …

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Increase your SEO traffic by using better titles in your Shopify store

It’s important to make your search results look the best they can. JSON-LD for SEO customers receive Rich Results so they get a bunch of product data in their search results, but it’s still important to have high-quality titles and SEO/meta descriptions. Especially if you don’t use JSON-LD for SEO. One tip for the title …

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Find out what Google is showing from your Shopify store

One of my more popular articles is about using a special search to find all of the Rich Results in your store. That got me thinking about all of the other types of searches you can do to see what Google has about your store. In all of these, you’ll want to replace example.com with …

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Google’s new search results style

Last month I noticed Google updated the desktop search results styles. They are always testing new styles but since I noticed this on April 1st I decided to wait a bit to see if they held steady or were a another April Fool’s joke. Almost two months later, they appear to be the new regular. …

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The SEO problem a Shopify app can’t solve: no content

A major part of Shopify SEO is product descriptions. Google loves content and for most stores, product descriptions are the bulk of their content. Some stores have blogs and articles too but they are definitely the minority (hint: sounds like a content marketing opportunity). But content is one thing that buying an app can’t solve. …

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What really matters with structured data

I was emailing with a JSON-LD for SEO customer the other day who was trying to get another structured data app to remove bad data their app was adding. The other app promised to remove all of the errors and warnings as one of their features, which ended up hurting the store. With structured data …

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