A Repeat Customer Insights customers was asking about how the cumulative orders in the Cohorts Report work: Why doesn’t the sum of month 1 to n on the cohort customers % match the nth month for the cumulative cohort %? The percentages are based on how many unique customers have bought out of the whole …
Tag: kb repeat customer insights cohort
What cohort reports teach you about your repeat customer behavior
I frequently get questions from Repeat Customer Insights customers about the Cohort reports. It’s one of the most popular reports and for good reason. A well-structured cohort report can answer questions about your customer behavior that no other report can. Basically it’ll show how groups of people (a cohort) behave over-time. In the app, the …
What to check first if your Shopify store sales have dried up
I’ve been hearing rumors of many Shopify store and ecommerce stores in general starting to see sales dry up. It could be due to COVID changes, economic stagnation, or any number of other factors that impact buying behavior. Checking your sales and order counts is one way to see if you’re impacted but they might …
Find what percentage of customers reorder in a time frame
A Repeat Customer Insights customer was asking if it was possible to find the percentage of customers who purchase for a second time within four months. The Cohort report lists various metrics for the customers who first buy in a given month (their cohort month). It also tracks their behavior month-by-month over time. Each row …
Detailed customer cohort information for Shopify stores
Repeat Customer Insights now has details for each customer Cohort. Previously it would report on all of your cohorts across one dimension of metrics (number of customers, revenue, or AOV). While this is great for finding time-based trends like seasonality or responses to campaigns, it wasn’t great for see how a specific cohort of customers …
Find out which customers are annual gift-givers to improve your marketing messages to them
There’s a good chance you have customers who only buy on the winter holidays. There’s also a good chance that some of them buy every winter holiday. Though they might not be rabid customers who buy every month, if they are showing signs of buying year-after-year they are still repeat customers. Identify them now and …
Using the Cohort Revenue report to see how your customers are buying over-time
A Repeat Customer Insights customer was asking the Cohort Revenue report works. Here’s a set of sample data. You can see each cohort in a row based on when a customer first ordered. Each row shows the total that cohort has spent along with how much they’ve spent over time, month-by-month. Each numbered column is …
Cohort Reports now include all historic customer purchasing behavior
When I first built the Cohort Report for Repeat Customer Insights, I was limited by the amount of data I could show. Due to Shopify’s design for embedded apps, large pages would get chopped off and become messy. Since moving the app outside of Shopify’s admin area, I’ve been able to update the design and …
Using historic data to optimize your Shopify store’s marketing
With the weather warming up for Spring here I’ve started to plant the next phase of our garden. We want to plant seeds when the soil is warm enough but we also don’t want to wait too long or we’ll miss out on our short growing season. Last Friday when it was sunny enough I …
Evaluating the early impacts a downturn has on your customer’s behavior
One thing I’ve been wondering has been the impact of the COVID-19 crisis on long-term customer behavior. With April over, there’s now a couple of months of data that can be used to see the actual impacts for your Shopify store. In Repeat Customer Insights the Customer Cohort report would be the first place to …