Tag: kb repeat customer insights cohort

What cohort reports teach you about your repeat customer behavior

I frequently get questions from Repeat Customer Insights customers about the Cohort reports. It’s one of the most popular reports and for good reason. A well-structured cohort report can answer questions about your customer behavior that no other report can. Basically it’ll show how groups of people (a cohort) behave over-time. In the app, the …

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What to check first if your Shopify store sales have dried up

I’ve been hearing rumors of many Shopify store and ecommerce stores in general starting to see sales dry up. It could be due to COVID changes, economic stagnation, or any number of other factors that impact buying behavior. Checking your sales and order counts is one way to see if you’re impacted but they might …

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Find what percentage of customers reorder in a time frame

A Repeat Customer Insights customer was asking if it was possible to find the percentage of customers who purchase for a second time within four months. The Cohort report lists various metrics for the customers who first buy in a given month (their cohort month). It also tracks their behavior month-by-month over time. Each row …

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Detailed customer cohort information for Shopify stores

Repeat Customer Insights now has details for each customer Cohort. Previously it would report on all of your cohorts across one dimension of metrics (number of customers, revenue, or AOV). While this is great for finding time-based trends like seasonality or responses to campaigns, it wasn’t great for see how a specific cohort of customers …

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Cohort Reports now include all historic customer purchasing behavior

When I first built the Cohort Report for Repeat Customer Insights, I was limited by the amount of data I could show. Due to Shopify’s design for embedded apps, large pages would get chopped off and become messy. Since moving the app outside of Shopify’s admin area, I’ve been able to update the design and …

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