Tag: kb repeat customer insights cohort

Find what percentage of customers reorder in a time frame

A Repeat Customer Insights customer was asking if it was possible to find the percentage of customers who purchase for a second time within four months. The Cohort report lists various metrics for the customers who first buy in a given month (their cohort month). It also tracks their behavior month-by-month over time. Each row …

Read more

Detailed customer cohort information for Shopify stores

Repeat Customer Insights now has details for each customer Cohort. Previously it would report on all of your cohorts across one dimension of metrics (number of customers, revenue, or AOV). While this is great for finding time-based trends like seasonality or responses to campaigns, it wasn’t great for see how a specific cohort of customers …

Read more

Cohort Reports now include all historic customer purchasing behavior

When I first built the Cohort Report for Repeat Customer Insights, I was limited by the amount of data I could show. Due to Shopify’s design for embedded apps, large pages would get chopped off and become messy. Since moving the app outside of Shopify’s admin area, I’ve been able to update the design and …

Read more

Spotting behavioral changes in your customers

In data-heavy reports like Repeat Customer Insights’ Cohort Report it can be difficult to understand what the data is telling you. That’s why the report uses shading in addition to the values. The shading is automatic and makes it easier to spot changes, trends, and outliers without having to read and compare every single cell. …

Read more

How to understand what a customer cohort is doing

With the recent release, Repeat Customer Insights now includes 10 different cohort reports. Sadly, in my rush to get them into customers’ hands I haven’t written much about them at all. It’s time to change that. Cohort reports can be very information dense, especially if you’re not familiar with their purpose and organization. A cohort …

Read more

Two ways to compare different cohorts to find opportunities

Evaluating how a single cohort behaves can draw some useful conclusions, but it’s even more valuable to compare different cohorts. You can compare cohorts: For the same time after the first order, by using the vertical column For the same calendar month, by looking for diagonals that go from the top right to the bottom …

Read more