Tag: kb repeat customer insights cohort

Measuring cohort membership

A customer from Repeat Customer Insights was asking me about customer cohorts: Wanted to understand if in repeat cohorts, customers in the total vertical column are unique or not? So, would the same customer be counted twice if they’re-ordered in another month? The Customer Orders by Cohort report is measuring the number of unique customers …

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Breaking down customer acquisition sources for each cohort

Knowing where customers come from is important for customer analysis. When you know which sources create quality customers, you can shift more resources to them and away from low-quality sources. Repeat Customer Insights will now analyze and breakdown which acquisition sources lead to customers on a per-cohort basis. This will help answer the questions “where …

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How many customers belong to a cohort?

A customer of Repeat Customer Insights was asking about the Cohort report while they were researching their cost to acquire customers (CAC): The customers in cohort 0 – are they new customers or total customers? For each cohort row, the Total column is the total number of customers assigned to that cohort. That’s the same …

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Using new customer acquisitions to find hidden busy seasons

Finding out which months are best for acquiring new customers can help plan your marketing resources. Say for example, you tally up your orders from new customers this year and see this sort of distribution: January 8.8% February 7.9% March 9.2% April 9.5% May 8.8% June 7.3% July 7.3% August 7.1% September 6.4% October 6.9% …

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What cohort reports teach you about your repeat customer behavior

I frequently get questions from Repeat Customer Insights customers about the Cohort reports. It’s one of the most popular reports and for good reason. A well-structured cohort report can answer questions about your customer behavior that no other report can. Basically it’ll show how groups of people (a cohort) behave over-time. In the app, the …

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What to check first if your Shopify store sales have dried up

I’ve been hearing rumors of many Shopify store and ecommerce stores in general starting to see sales dry up. It could be due to COVID changes, economic stagnation, or any number of other factors that impact buying behavior. Checking your sales and order counts is one way to see if you’re impacted but they might …

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Find what percentage of customers reorder in a time frame

A Repeat Customer Insights customer was asking if it was possible to find the percentage of customers who purchase for a second time within four months. The Cohort report lists various metrics for the customers who first buy in a given month (their cohort month). It also tracks their behavior month-by-month over time. Each row …

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