There’s a good chance you have customers who only buy on the winter holidays. There’s also a good chance that some of them buy every winter holiday. Though they might not be rabid customers who buy every month, if they are showing signs of buying year-after-year they are still repeat customers. Identify them now and …
Tag: kb repeat customer insights cohort
Using the Cohort Revenue report to see how your customers are buying over-time
A Repeat Customer Insights customer was asking the Cohort Revenue report works. Here’s a set of sample data. You can see each cohort in a row based on when a customer first ordered. Each row shows the total that cohort has spent along with how much they’ve spent over time, month-by-month. Each numbered column is …
Cohort Reports now include all historic customer purchasing behavior
When I first built the Cohort Report for Repeat Customer Insights, I was limited by the amount of data I could show. Due to Shopify’s design for embedded apps, large pages would get chopped off and become messy. Since moving the app outside of Shopify’s admin area, I’ve been able to update the design and …
Using historic data to optimize your Shopify store’s marketing
With the weather warming up for Spring here I’ve started to plant the next phase of our garden. We want to plant seeds when the soil is warm enough but we also don’t want to wait too long or we’ll miss out on our short growing season. Last Friday when it was sunny enough I …
Evaluating the early impacts a downturn has on your customer’s behavior
One thing I’ve been wondering has been the impact of the COVID-19 crisis on long-term customer behavior. With April over, there’s now a couple of months of data that can be used to see the actual impacts for your Shopify store. In Repeat Customer Insights the Customer Cohort report would be the first place to …
Spotting behavioral changes in your customers
In data-heavy reports like Repeat Customer Insights’ Cohort Report it can be difficult to understand what the data is telling you. That’s why the report uses shading in addition to the values. The shading is automatic and makes it easier to spot changes, trends, and outliers without having to read and compare every single cell. …
How to understand what a customer cohort is doing
With the recent release, Repeat Customer Insights now includes 10 different cohort reports. Sadly, in my rush to get them into customers’ hands I haven’t written much about them at all. It’s time to change that. Cohort reports can be very information dense, especially if you’re not familiar with their purpose and organization. A cohort …
Two ways to compare different cohorts to find opportunities
Evaluating how a single cohort behaves can draw some useful conclusions, but it’s even more valuable to compare different cohorts. You can compare cohorts: For the same time after the first order, by using the vertical column For the same calendar month, by looking for diagonals that go from the top right to the bottom …