The Customer Grids are a 2-D view of your customers scored with RFM. Their intersection tells you a bit of a story about how their buying behavior compares to the rest of your customer base. They might be ordering very frequently, but spending very little. Three different grids based on RFM There are three different …
Tag: kb repeat customer insights grid
Taking data snapshots to make the future brighter
Yesterday the sun came out enough so I snapped a handful of garden photos. Not for Instabooktweet cred, for tracking. For the past year on the equinox and solstices (or close to them), I take reference photos of the sunlight locations. It’s been cloudy and rainy here so I’ve had to wait a few days. …
Spot customer acquisition issues with the Customer Grid and RFM
Comparing the Customer Grids in Repeat Customer Insights can help you spot customer acquisition issues. The New and Promising New segments include customers who have only purchased one time. Their main difference is how recently they purchased. Comparing them month-to-month, you’ll want to check their counts. If the counts are increasing, you’re acquiring more new …
Discover if your customers are becoming more loyal over time
One question I hear a lot is: are customers becoming more loyal? Making that question easy to answer was the basis that drove the new Customer Grid compare I added to Repeat Customer Insights. Previously you’d need to consult a variety of metrics to measure loyalty. Repeat Purchase Rate for retention, customer counts to know …
Released: compare how your customer segments have changed over time
I’m happy to announce a new Customer Grid analysis for Repeat Customer Insights. Compare Historic Customer Grids A few months back I released the first part of this with the Customer Grid History. That allows you to look back on how your customers were segmented historically in each of the various Customer Grid segments. This …
See how your customer segments have changed with the Customer Grid History
There’s been a suite of analyses I’ve wanted to add to Repeat Customer Insights since first reading them. I quietly launched the first back at the beginning of September but I’ve been watching its performance before officially announcing it. Eagle-eyed customers might have spotted it already. I’m calling it the Customer Grid History and it’s …
Giving discounts to your best repeat customers
A Repeat Customer Insights customer was asking about using loyalty discounts and how that could impact customer behavior. Loyalty is mainly measured by the Frequency score in RFM with the Recency showing a bit of influence too. It makes sense, the more times a customer orders then more likely they are loyal. And the more …
How is a Shopify customer assigned automatic segments?
Recently a subscriber was asking how the Customer Grid in Repeat Customer Insights knows which segments to give to each customer. There are three Customer Grids in the app: Recency-Frequency (RF) Grid Frequency-Monetary (FM) Grid Recency-Monetary (RM) Grid Each grid combines two parts of the RFM scores. One score is for the vertical columns, one …
How RFM is used by the Customer Grid to segment customers into behavior groups
A Repeat Customer Insights customer was asking how the app creates the 2-D customer grid and the customer segments. The app uses RFM to score each customer from 1 to 5 across three different criteria: Recency, Frequency, and Monetary. The Customer Grid takes two of each of those criteria and lays them out in a …
How to identify, track, and retain repeat customers in Shopify
A Repeat Customer Insights customer was asking me last week how to identify, track, and keep their high-repeat buyers. My answer is specific to the app but you can still follow it if you have a way of measuring customer purchases and grading them by how recently and frequently they order. The app uses the …