Tag: kb repeat customer insights latency

Purchase Latency: measuring the time between repeat orders

Recently a Repeat Customer Insights customer asked: I want to find out the average time between repeat orders? The average time between orders would be in the Customer Purchase Latency Analysis. Latency is the the delay between events so purchase latency is the delay between purchases. e.g. 2nd order is 46 days on average after the …

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Comparing apples to apples with your Average Order Value and Repeat Purchase Rate

One of the final features added to Repeat Customer Insights before the holidays is the automatic comparison of your repeat customer’s behaviors versus your store average. Many of the other insights compare how your Shopify store performs against industry averages and published statistics. That’s great for benchmarking but oftentimes your store is too unique to …

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Is your Shopify store helping to accelerate repeat customer purchases?

Once you’ve built up trust with customers, they are more likely to buy faster and more frequently. Normally repeat purchases should occur sooner and faster as a customer is more familiar with your brand. e.g. the third purchase will happen sooner than the second. It’s recommended to compare how the first six purchases vary in …

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Using latency to detect defecting customers in your Shopify store

Detecting defecting customers is a valuable step in optimizing a Shopify store’s revenue. If you can find and predict when a customer decides to buy from your competitor, you can try to preempt that and bring them back to your store. Even capturing a small percentage of those customers can be profitable. The difficultly is …

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Using order sequencing to better understand customer behavior

Recently a Repeat Customer Insights customer was asking what were the order counts in Customer Purchase Latency analysis. In there the orders are "sequenced" for each customer and then aggregated by that order sequence along with other aggregate metrics. Simple right? Just joking… An example is easier to understand: Say you had only one customer, …

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