I was working with a friend on a metrics dashboard for his business. He wanted to have a better idea about a handful of key indicators he was watching. They measured how well his next two weeks would be and then overall how his business has been doing so far. Pretty basic stuff in the …
Tag: kb repeat customer insights misc
Average LTV is now calculated in Repeat Customer Insights
This week I released a new metric for Repeat Customer Insights, your store’s Average LTV. While it can be misused, it is a good metric to watch so you have an idea about how valuable each customer is on average. In the app it’s also segmented by acquisition source. That means you can compare how …
How the time period works in Repeat Customer Insights
A Repeat Customer Insights customer was asking about how the time period works and why shorter periods had lower repeat purchases. In order for a customer to be considered a repeat customer, they need to have made at least two purchases within the selected period. All-time means they’ll just need to have made two purchases …
Filtering and combining customer segments for further analysis
A Repeat Customer Insights customer was asking how to filter the exported customer list to find specific segments for their analysis. In Google Sheets: Load the customer export into a new spreadsheet or sheet Use Data > Create a Filter on the columns Then click the filter icon on the top of the column named …
How technical do I need to be to install and use Repeat Customer Insights?
A customer emailed me about Repeat Customer Insights: Interested in your app. How technical do I need to be to install and utilize the app? Installing is easy, once you authorize the payment it’ll get your data from Shopify and run the analyses automatically for you. I’ve tried to make the reports easy to understand …
Key performance indicators for single-purchase products
Repeat Customer Insights focuses on repeat customer metrics but one customer was asking about what to look for with new customers: This may seem like a strange question but do you have any suggestions for an app/methodology/dashboard to capture New Customer Insights? Traffic and conversion metrics are going to be very important to you, at …
“Extremely happy with this new tool now one of my most valuable in our site”
Last week a Repeat Customer Insights customer left me this review about the Cohort report: COHORT ANALYSIS automatically created from your store is unbelievable and a must-have for any startup focused on growth. Extremely happy with this new tool now one of my most valuable in our site! The Cohort report is relatively new but …
Why Shopify and Google might be counting your repeat customers incorrectly
Roy was comparing his repeat customer metrics in Shopify, Google Analytics, and Repeat Customer Insights and noticed they were all different: How do you define "repeat purchaser"? Your numbers are way different from the numbers I get from Shopify and Google analytics. Each system defines "repeats" differently. In Google Analytics it’s based on their cookies. …
Shopify Apps Refund Policy
Here you’ll find a summary of the refund policy for all Little Stream Software Shopify apps. The Terms and Conditions contain the full policies and legal terms. If you have any questions, please contact the Shopify support address (shopify at this domain). As a general rule, be nice and try to work with me. I’m …
Using the Repeat Customer Insights export data
Working with your Repeat Customer Insights export inside of Excel is easy because all of the segmentation data is included. A few notes on the data. Customer lists There are multiple customers lists included in the export. customer-list.csv includes all of your store’s customers. customer-list-grade-A.csv includes all of your A-graded customers. There are additional files …