Tag: kb repeat customer insights products

Promote the products that lead to the most profitable customers

Focusing on your most profitable products is a solid merchandising strategy. Sell more of those products and you’ll get to keep more money than selling other products. One hiccup though is that most profitability measurements only look at a time transaction at a time. They assume all transactions are created equal. You’ll quickly realize that …

Read more

Second, third, fourth order… product analysis reports now available

There’s been a update to Repeat Customer Insights First Product Report. First off, it’s no longer only the First Product Report. It’s the first ten products. Now the report will let you see how products bought in the 2nd, 3rd, 4th, etc order factor into customer behavior. Lots of stores were wanting to see what …

Read more

Deciding when to pull a product

After a few months of fighting a vole, I’ve given up. (A vole is a mouse that lives in tunnels underground, also called a field mouse like in that children’s song) This little pest has been sneaking around eating the bean stalks. It’s killed off a few dozen plants now. Yesterday it took out most …

Read more

Product Analysis uncovers which products and variants create repeat customers

The Product Analysis looks at what products a customer orders to see how those products contribute to becoming a repeat customer. Just as different marketing channels will determine different customer behavior, some products tend to create different customer behavior. Some are more likely to create repeat customers and some are likely to create your best …

Read more

Discovering which products bring back the most repeat customers

Your products have a few purposes but two important ones are: contribute to your Shopify store’s profit satisfy the customer so they come back and buy again later Satisfying the customer vs making the customer happy is a whole multiple-article discussion that we’ll leave for now. Getting a customer to come back and make a …

Read more

How the First Product Analysis report shows customer behavior

Recently a Repeat Customer Insights customer was asking about the First Product Analysis worked. You can think of the First Product Analysis as segmenting customers based on which product(s) they had in their first order. It tracks their later behavior and summarizes it in their metrics (LTV, RPR, etc). For example, if Susan and Tommy …

Read more

Half your products sell less than the average

“Half your products sell less than the average” I saw a passage like this while reading a business book. It’s a simple statement with simple math behind it but it should make you stop and think. If half your products are selling below average, are they worth promoting? There are reasons you might want to, …

Read more

Use samples to get a repeat customer to buy again

Once piece of advice I often give stores is to add samples of their other products to an order. For example, if someone orders a soy protein shake mix you’d add in a single serving packet of pea protein. Or if someone orders a bunch of high-end shirts, you add in a scarf that uses …

Read more