In Repeat Customer Insights I was asked: What is the best report to determine most consistent highest spenders? You’ll want to use the Customer Segmenting reports for that. You can also use the Customer Grid as it’s a visual view of the same data and will let you drill down into the details for each …
Tag: kb repeat customer insights segmenting
How many customers do you need to start segmenting your marketing
Segmenting your customer base to improve your marketing is powerful but you can do it too early. Splitting a small group of people into even smaller groups can mess with the statistics too much and get you odd results. A good rule of thumb I use is to make sure each group includes least 100 …
Put a name on it: naming your customer segments
Recently we decided to name our garden beds. We have a dozen or so different beds now and my numbering scheme wasn’t easy to remember (and a bit boring to be honest). We brainstormed a few names based on local animals and assigned them to beds. I used as many puns as I could, but …
Where the Automatic Segments get their customer thresholds in Repeat Customer Insights
A Repeat Customer Insights customer was asking about how the Automatic Segments are created: I am wondering where the app gets the “whale” threshold from, and other thresholds? All of the Automatic Segments come from the RFM values. With RFM each customer gets 3 scores from 5 (best) to 1 (worst), where each score is …
Customer segmenting for new and smaller Shopify stores
The more customers your Shopify store has, the more valuable customer segmenting can be. But even new and small stores can benefit from segmenting… …when you segment your customers from your non-customers. Both groups have a major difference in behavior, one bought from you and the other hasn’t. That one behavior is a strong indicator …
How the RFM analysis scores customer behavior from 1 to 5
A customer was asking about how the RFM scoring in Repeat Customer Insights works: How are your coming up with your recency, frequency, and monetary scores of 1-5? All three of the RFM scores are based on five groups of 20% of your customer base (called quintiles). Recency is based on when they last ordered. …
How Repeat Customer Insights analyzes purchase frequency for Shopify stores
A Repeat Customer Insights customer was asking about how the Frequency scores are calculated: How are your coming up with your frequency scores of 1-5? I get the recency and grading methodology but would like to better understand how those are being calculated. All three of the RFM scores are based on five groups of …
The segment types Repeat Customer Insights creates automatically for your Shopify store
A Repeat Customer Insights customer was asking about the different segment types and sizes. Since each store has a couple hundred segments created automatically, it can be difficult to know how they work. One set of segments comes from the RFM algorithm. Each Recency (R), Frequency (F), and Monetary (M) metric is scored from 1-5. …
Using customer lifetime values for fun and profit
While you have to be careful averaging customer lifetime values (CLTV), they can be very useful when you keep them associated with the individual customer. Knowing how much each customer has spent is a great way of segmenting. Customers who spend a lot will tend to share behavior, while same as customers who spend very …
A simple, quick email campaign you can use with your best customers
This close to Black Friday, your options for building a marketing campaign are limited. You still can, you’ll just need a simpler campaign than if you had months to prepare. Here’s a simple one that you can launch: Create a simple offer. Either a percentage off coupon, a complementary product for a deep discount, or …