Tag: kb repeat customer insights segmenting

Finding your consistent big spenders in Shopify

In Repeat Customer Insights I was asked: What is the best report to determine most consistent highest spenders? You’ll want to use the Customer Segmenting reports for that. You can also use the Customer Grid as it’s a visual view of the same data and will let you drill down into the details for each …

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Put a name on it: naming your customer segments

Recently we decided to name our garden beds. We have a dozen or so different beds now and my numbering scheme wasn’t easy to remember (and a bit boring to be honest). We brainstormed a few names based on local animals and assigned them to beds. I used as many puns as I could, but …

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Customer segmenting for new and smaller Shopify stores

The more customers your Shopify store has, the more valuable customer segmenting can be. But even new and small stores can benefit from segmenting… …when you segment your customers from your non-customers. Both groups have a major difference in behavior, one bought from you and the other hasn’t. That one behavior is a strong indicator …

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How the RFM analysis scores customer behavior from 1 to 5

A customer was asking about how the RFM scoring in Repeat Customer Insights works: How are your coming up with your recency, frequency, and monetary scores of 1-5? All three of the RFM scores are based on five groups of 20% of your customer base (called quintiles). Recency is based on when they last ordered. …

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Using customer lifetime values for fun and profit

While you have to be careful averaging customer lifetime values (CLTV), they can be very useful when you keep them associated with the individual customer. Knowing how much each customer has spent is a great way of segmenting. Customers who spend a lot will tend to share behavior, while same as customers who spend very …

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A simple, quick email campaign you can use with your best customers

This close to Black Friday, your options for building a marketing campaign are limited. You still can, you’ll just need a simpler campaign than if you had months to prepare. Here’s a simple one that you can launch: Create a simple offer. Either a percentage off coupon, a complementary product for a deep discount, or …

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