This morning I planted a few hundred seeds into the garden. Normally I try to grow the seeds into baby plants and then transplant those. They’re stronger and more likely to survive. But with the weather lots of the baby plants aren’t surviving long enough to get transplanted. A good third of the garden has …
Tag: kb repeat customer insights strategy
How different discount strategies can change customer behavior
A Repeat Customer Insights customer was asking about how to combine the automatic segments with a discounting strategy they’re considering: We want to offer larger discounts for vip and loyal customers, smaller more frequent discounts for low aov or average customers etc Discounting can have a major influence on customer behavior and has the potential …
Using your customer behavior to improve unpaid traffic channels
Recently a Repeat Customer Insights customer was asking about which reports help with unpaid traffic: We heard of Repeat Customer Insights from our web dev team, who has another client who has worked with you previously. They use these lists primarily for paid advertising, creating lookalike audiences, etc. That’s all great but not quite where …
How to identify, track, and retain repeat customers in Shopify
A Repeat Customer Insights customer was asking me last week how to identify, track, and keep their high-repeat buyers. My answer is specific to the app but you can still follow it if you have a way of measuring customer purchases and grading them by how recently and frequently they order. The app uses the …
What 23 pounds of seed can teach you about customer reordering behavior
I was ordering some bulk seed online the other day. I figured I’d buy a years worth at a time. That’ll save me the hassle of running out in the middle of the season. But by the time I got into checkout, I saw my $20 order was going to have a $20 shipping charge. …
Spending resources on the areas that matter the most to customers
Repeat Customer Insights has had a lot of features and reports added over the years. Enough that different customers use different reports for different purposes. That’s caused me to start thinking about how to better understand which reports contribute the most value to customers. Once I know that, I can prioritize my resources on those …
Adding another layer of guidance for your Shopify repeat customer metrics
With all of the data and reports included in Repeat Customer Insights now, it can become difficult to know where to get started. Once you know which report includes what, it’s easy to get back to it but if the dozen or so reports are new to you it’s easy to get lost. That’s why …
Evaluating the early impacts a downturn has on your customer’s behavior
One thing I’ve been wondering has been the impact of the COVID-19 crisis on long-term customer behavior. With April over, there’s now a couple of months of data that can be used to see the actual impacts for your Shopify store. In Repeat Customer Insights the Customer Cohort report would be the first place to …
How many emails should your new customer welcome campaign include?
Welcome emails are one of the most effective emails you can send when it comes to trust building. A Repeat Customer Insights customer emailed me a question about them: How many emails do you recommend in a Welcome Series, when someone purchases and or just signs up and should they be different? In an ideal …
Adding a new customer one-time offer to boost your Shopify store sales
One way to increase sales is to give each new customer a one-time offer. A discount is a typical option but it can be a bonus or free gift too. As long as it’s something valuable. You could make the offer conditional too, in that it’ll only apply on purchases over a certain amount which …