A customer was asking for an overview of when they should use each report in Repeat Customer Insights. Store Analysis should be used to get an overview of your Shopify store’s performance across all customers. Historic data and channel data are available as segments. Monday Morning Metrics will give you an overview of your store …
Tag: kb repeat customer insights strategy
Measuring the results from marketing tactics from month-to-month with RFM
A Repeat Customer Insights customer emailed asking how to measure improvements in their customer segments each month: We are putting together a strategy of measuring our tactics in these numbers. A few items we are hoping to look at is what % of our customers are at risk, what percentage have defected and what percentage …
Common customer analysis circumstances Shopify stores run into
Awhile back a Shopify store using Repeat Customer Insights asked me for advice about where to start with the analyses. I wrote them back a few ideas to get them started and planned to come back around to the question in more depth for you. I kept putting it off though because there are so …
There’s only two ways to optimize your Shopify store
There are innumerable optimizations you can try in your Shopify store. But boiled down they all fall into two groups: adding something positive removing something negative Optimize your images to make them smaller and load faster? Removing negative (the time for the page to load). Upsell a product on your cart page? Adding positive (larger …
Learning when to switch tactics as the results falloff
This morning I planted a few hundred seeds into the garden. Normally I try to grow the seeds into baby plants and then transplant those. They’re stronger and more likely to survive. But with the weather lots of the baby plants aren’t surviving long enough to get transplanted. A good third of the garden has …
How different discount strategies can change customer behavior
A Repeat Customer Insights customer was asking about how to combine the automatic segments with a discounting strategy they’re considering: We want to offer larger discounts for vip and loyal customers, smaller more frequent discounts for low aov or average customers etc Discounting can have a major influence on customer behavior and has the potential …
Using your customer behavior to improve unpaid traffic channels
Recently a Repeat Customer Insights customer was asking about which reports help with unpaid traffic: We heard of Repeat Customer Insights from our web dev team, who has another client who has worked with you previously. They use these lists primarily for paid advertising, creating lookalike audiences, etc. That’s all great but not quite where …
How to identify, track, and retain repeat customers in Shopify
A Repeat Customer Insights customer was asking me last week how to identify, track, and keep their high-repeat buyers. My answer is specific to the app but you can still follow it if you have a way of measuring customer purchases and grading them by how recently and frequently they order. The app uses the …
What 23 pounds of seed can teach you about customer reordering behavior
I was ordering some bulk seed online the other day. I figured I’d buy a years worth at a time. That’ll save me the hassle of running out in the middle of the season. But by the time I got into checkout, I saw my $20 order was going to have a $20 shipping charge. …
Spending resources on the areas that matter the most to customers
Repeat Customer Insights has had a lot of features and reports added over the years. Enough that different customers use different reports for different purposes. That’s caused me to start thinking about how to better understand which reports contribute the most value to customers. Once I know that, I can prioritize my resources on those …