The US economy has been stumbling a bit. Might be a recession. Might not be. But it’s clear that a lot of people are businesses are struggling, especially the smaller ones. Getting your Shopify store through a downturn is a dual-edged sword. On one hand you want to reduce your costs, run lean, and survive …
Tag: kb repeat customer insights strategy
Focus on getting one-time customers to buy a second time
The 1-to-2 Focus Page in Repeat Customer Insights is focused on finding new customers who are prime candidates for making their second order and becoming repeat customers. It combines multiple analyses from the app into one page to let you see who these customers are. New-to-Repeat or 1-to-2 customers are a huge deal for ecommerce …
Focus on which customers are loyal
The Who Are Loyal Focus Page in Repeat Customer Insights is focused on showing you which customers are showing signs of loyalty. It combines multiple analyses from the app into one page to let you see who your loyal customers are. Focusing on loyal customer is more efficient Knowing who your loyal customers are is …
Guidance – common analytical objectives for Shopify stores
The Guidance section of Repeat Customer Insights lists common objectives Shopify stores might have for an analytical app and provides advice on them. It acts as an index or table of contents for the app. Using it you can quickly find a problem you’ve noticed in your store and what reports might have an answer …
Store Analysis to measure how your Shopify store is performing
The Store Analysis looks at your store as a whole to calculate various metrics. It’s useful if you want to see the overall direction you’re heading towards or if you need overall metrics for decision-making. Drill-down options Many of the metrics also able to be drilled down into and graphed. They also show up in …
Focus on what matters with help from Repeat Customer Insights
Over the past few months, I’ve been writing on the need for businesses to focus. Focus on what problems their products solve for customers. Focus on solid acquisition channels. Focus on improving operations and marketing to keep customers coming back. That focus is the rationale behind building the new Focus Pages in Repeat Customer Insights. …
When each report should be used in Repeat Customer Insights
A customer was asking for an overview of when they should use each report in Repeat Customer Insights. Store Analysis should be used to get an overview of your Shopify store’s performance across all customers. Historic data and channel data are available as segments. Monday Morning Metrics will give you an overview of your store …
Measuring the results from marketing tactics from month-to-month with RFM
A Repeat Customer Insights customer emailed asking how to measure improvements in their customer segments each month: We are putting together a strategy of measuring our tactics in these numbers. A few items we are hoping to look at is what % of our customers are at risk, what percentage have defected and what percentage …
Common customer analysis circumstances Shopify stores run into
Awhile back a Shopify store using Repeat Customer Insights asked me for advice about where to start with the analyses. I wrote them back a few ideas to get them started and planned to come back around to the question in more depth for you. I kept putting it off though because there are so …
There’s only two ways to optimize your Shopify store
There are innumerable optimizations you can try in your Shopify store. But boiled down they all fall into two groups: adding something positive removing something negative Optimize your images to make them smaller and load faster? Removing negative (the time for the page to load). Upsell a product on your cart page? Adding positive (larger …