Tag: kb repeat customer insights strategy

Using your customer behavior to improve unpaid traffic channels

Recently a Repeat Customer Insights customer was asking about which reports help with unpaid traffic: We heard of Repeat Customer Insights from our web dev team, who has another client who has worked with you previously. They use these lists primarily for paid advertising, creating lookalike audiences, etc. That’s all great but not quite where …

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How to identify, track, and retain repeat customers in Shopify

A Repeat Customer Insights customer was asking me last week how to identify, track, and keep their high-repeat buyers. My answer is specific to the app but you can still follow it if you have a way of measuring customer purchases and grading them by how recently and frequently they order. The app uses the …

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Spending resources on the areas that matter the most to customers

Repeat Customer Insights has had a lot of features and reports added over the years. Enough that different customers use different reports for different purposes. That’s caused me to start thinking about how to better understand which reports contribute the most value to customers. Once I know that, I can prioritize my resources on those …

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How many emails should your new customer welcome campaign include?

Welcome emails are one of the most effective emails you can send when it comes to trust building. A Repeat Customer Insights customer emailed me a question about them: How many emails do you recommend in a Welcome Series, when someone purchases and or just signs up and should they be different? In an ideal …

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Optimize a New Customer Welcome campaign

When it comes to repeat customers, getting the second order is the hardest thing. Most stores I review for Repeat Customer Insights are limited by their one-time customers failing to convert to two-time customers. It’s an industry-wide phenomenon. Breaking through that wall can really make a difference though. Once a customer has made their second …

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Create a New Customer Welcome campaign

One high leverage email campaign for Shopify stores is the New Customer Welcome campaign. Usually its the newer stores that are missing this, though even popular and established stores lack them too. With a New Customer Welcome campaign you’re trying to start off a customer relationship on the right foot. It only targets new customers …

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