Tag: kb repeat customer insights strategy

How many emails should your new customer welcome campaign include?

Welcome emails are one of the most effective emails you can send when it comes to trust building. A Repeat Customer Insights customer emailed me a question about them: How many emails do you recommend in a Welcome Series, when someone purchases and or just signs up and should they be different? In an ideal …

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Optimize a New Customer Welcome campaign

When it comes to repeat customers, getting the second order is the hardest thing. Most stores I review for Repeat Customer Insights are limited by their one-time customers failing to convert to two-time customers. It’s an industry-wide phenomenon. Breaking through that wall can really make a difference though. Once a customer has made their second …

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Create a New Customer Welcome campaign

One high leverage email campaign for Shopify stores is the New Customer Welcome campaign. Usually its the newer stores that are missing this, though even popular and established stores lack them too. With a New Customer Welcome campaign you’re trying to start off a customer relationship on the right foot. It only targets new customers …

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Slipping off the Average Order Value treadmill

There are about 1,030,000,000 webpages about increasing your store’s Average Order Value. (Thanks Google) Pretty popular topic right? It’s a good activity if you have nothing else to do, but in reality there are 1,000s of other things you could be doing instead of increasing your Average Order Value. So how much Average Order Value …

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Give each customer segment a purpose

One way to approach customer segments is to define your segments and then give each one a purpose. First create a segment of customers based on some common behavior behavior. Then reflect and think about their behavior by putting yourself in their place. What do they want? What do you want from them? How can …

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How deleting old products can lose you repeat customers

This past weekend I was ordering some new running sandals. The important things with running sandals are: thickness weight grip I’ve bought some in the past that were too thin and thus a pain in the feet to run with. I’ve also bought some that were too heavy and the extra weight would be tiring …

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