Tag: kb repeat customer insights strategy

Create a New Customer Welcome campaign

One high leverage email campaign for Shopify stores is the New Customer Welcome campaign. Usually its the newer stores that are missing this, though even popular and established stores lack them too. With a New Customer Welcome campaign you’re trying to start off a customer relationship on the right foot. It only targets new customers …

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Slipping off the Average Order Value treadmill

There are about 1,030,000,000 webpages about increasing your store’s Average Order Value. (Thanks Google) Pretty popular topic right? It’s a good activity if you have nothing else to do, but in reality there are 1,000s of other things you could be doing instead of increasing your Average Order Value. So how much Average Order Value …

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Give each customer segment a purpose

One way to approach customer segments is to define your segments and then give each one a purpose. First create a segment of customers based on some common behavior behavior. Then reflect and think about their behavior by putting yourself in their place. What do they want? What do you want from them? How can …

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How deleting old products can lose you repeat customers

This past weekend I was ordering some new running sandals. The important things with running sandals are: thickness weight grip I’ve bought some in the past that were too thin and thus a pain in the feet to run with. I’ve also bought some that were too heavy and the extra weight would be tiring …

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How knowing your Repeat Sales Percentage can help your Shopify store

In Repeat Customer Insights there’s a metric called the Repeat Sales Percentage that I haven’t seen anywhere else. It’s a simple metric that is just a simple percent. But embedded in it is some insights that can reveal a lot about your Shopify store and your customers. Repeat Sales Percentage is the percentage of your …

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My #1 tip to improve customer retention for Shopify

Yesterday I was asked by an author for a quote about retention that I wanted to share: What is your #1 tip to improve customer retention for an eCommerce store? Make sure you’re sending emails to new customers that eventually leads them to make a second purchase. Don’t assume they’ll come back, they won’t. This …

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The churning of new marketing technology on your Shopify store

Technology can advance fast. Even if you avoid the cutting edge stuff, things get outdated quickly. Especially online. I don’t think you should always be chasing the new thing but you should be aware of general trends so they surprise you. For example right now those "spin a wheel and win a prize" opt-ins are …

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Why blindly chasing AOV increases can hurt your Shopify store

Maximizing your Average Order Value (AOV) is some very popular advice given to ecommerce stores. Even I’ve written about that a few times. But like any metric, there’s some subtleties involved. If you pursue maximizing your Average Order Value too much, you can end up losing money. That’s because AOV is a metric that uses …

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