Tag: kb repeat customer insights

There’s only two ways to optimize your Shopify store

There are innumerable optimizations you can try in your Shopify store. But boiled down they all fall into two groups: adding something positive removing something negative Optimize your images to make them smaller and load faster? Removing negative (the time for the page to load). Upsell a product on your cart page? Adding positive (larger …

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Discovering which products bring back the most repeat customers

Your products have a few purposes but two important ones are: contribute to your Shopify store’s profit satisfy the customer so they come back and buy again later Satisfying the customer vs making the customer happy is a whole multiple-article discussion that we’ll leave for now. Getting a customer to come back and make a …

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Most valuable 80/20 customer segments for your Shopify store

As a follow-up to my article about which segments to focus on, you can take a more precise approach. Each cell in Repeat Customer Insights’ Customer Grids is about 4% of your customer base. (The grid isn’t strictly 4% though due to how the algorithm works but it’s good for a rule of thumb). That …

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See how your customer segments have changed with the Customer Grid History

There’s been a suite of analyses I’ve wanted to add to Repeat Customer Insights since first reading them. I quietly launched the first back at the beginning of September but I’ve been watching its performance before officially announcing it. Eagle-eyed customers might have spotted it already. I’m calling it the Customer Grid History and it’s …

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New period comparison insights added to Repeat Customer Insights

Repeat Customer Insights has received updates to its data analysis and insights engine. Now the Store Analysis and Customer Purchase Latency reports will automatically compare the various metrics to how they performed in the past. You can select any year or quarter available in your account and the app will analyze the performance compared to …

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How Average Latency is underused by Shopify stores

Recently I added the Average Latency metric to Repeat Customer Insights. Latency is the time between events for a customer, specially purchases. For example, if Sally placed two orders 10 days apart then their Latency would be 10 days. The app has always reported on the Average Latency in the order sequences, e.g. 10 days on …

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Learning when to switch tactics as the results falloff

This morning I planted a few hundred seeds into the garden. Normally I try to grow the seeds into baby plants and then transplant those. They’re stronger and more likely to survive. But with the weather lots of the baby plants aren’t surviving long enough to get transplanted. A good third of the garden has …

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