Matt asked how to read the cohort report in Repeat Customer Insights: Can you explain how the Customers orders by cohort chart works? Let’s use an example: The app segments customers into cohorts based on the first month they order in. So for example, all of the new customers who first ordered in January 2022 …
Tag: kb repeat customer insights
When each report should be used in Repeat Customer Insights
A customer was asking for an overview of when they should use each report in Repeat Customer Insights. Store Analysis should be used to get an overview of your Shopify store’s performance across all customers. Historic data and channel data are available as segments. Monday Morning Metrics will give you an overview of your store …
Why RFM has no set points that determine a customer’s ranking
Recently a Repeat Customer Insights was asking about what triggers the RFM scores to change, like from Recency 5 to 4. There are no set points or triggers that move customers from one RFM score to another. Rather, RFM ranks each customer against your customer base as a whole and based on where the individual …
About the new Repeat Customer Insights API
A brand-new feature introduced in the new Repeat Customer Insights account is the API (Application Programming Interface). This will allow you to write code to access the data in your account. Specifically the customer and customer analysis data in this first release. Any API requires a programmer or programming experience to really use well. It’s …
Measuring the results from marketing tactics from month-to-month with RFM
A Repeat Customer Insights customer emailed asking how to measure improvements in their customer segments each month: We are putting together a strategy of measuring our tactics in these numbers. A few items we are hoping to look at is what % of our customers are at risk, what percentage have defected and what percentage …
Measuring cohort membership
A customer from Repeat Customer Insights was asking me about customer cohorts: Wanted to understand if in repeat cohorts, customers in the total vertical column are unique or not? So, would the same customer be counted twice if they’re-ordered in another month? The Customer Orders by Cohort report is measuring the number of unique customers …
Taking data snapshots to make the future brighter
Yesterday the sun came out enough so I snapped a handful of garden photos. Not for Instabooktweet cred, for tracking. For the past year on the equinox and solstices (or close to them), I take reference photos of the sunlight locations. It’s been cloudy and rainy here so I’ve had to wait a few days. …
Breaking down customer acquisition sources for each cohort
Knowing where customers come from is important for customer analysis. When you know which sources create quality customers, you can shift more resources to them and away from low-quality sources. Repeat Customer Insights will now analyze and breakdown which acquisition sources lead to customers on a per-cohort basis. This will help answer the questions “where …
An easy way to start with your store analysis is to look at last week
One report in Repeat Customer Insights is highly recommended for new accounts. That’s the Monday Morning Metrics. This report is emailed out every Monday to account subscribers (plus a web version you can review). It summarizes key metrics for your store over the last week. New order totals Number of customers who ordered Number and …
Common customer analysis circumstances Shopify stores run into
Awhile back a Shopify store using Repeat Customer Insights asked me for advice about where to start with the analyses. I wrote them back a few ideas to get them started and planned to come back around to the question in more depth for you. I kept putting it off though because there are so …