Tag: kb repeat customer insights

Finding your consistent big spenders in Shopify

In Repeat Customer Insights I was asked: What is the best report to determine most consistent highest spenders? You’ll want to use the Customer Segmenting reports for that. You can also use the Customer Grid as it’s a visual view of the same data and will let you drill down into the details for each …

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Put a name on it: naming your customer segments

Recently we decided to name our garden beds. We have a dozen or so different beds now and my numbering scheme wasn’t easy to remember (and a bit boring to be honest). We brainstormed a few names based on local animals and assigned them to beds. I used as many puns as I could, but …

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Keep your key Shopify performance indicators easy to find

I was working with a friend on a metrics dashboard for his business. He wanted to have a better idea about a handful of key indicators he was watching. They measured how well his next two weeks would be and then overall how his business has been doing so far. Pretty basic stuff in the …

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Discontinuing a product line can cause customers to defect

Every year I have to buy a new phone case. Not because I’ve upgraded my phone, it’s because I’ve worn out my old case. Spending $20-$50 per year to protect a $600 device makes sense. But it’s a hassle because every year as it gets harder and harder to find the ones that fit. There …

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Purchase Latency: measuring the time between repeat orders

Recently a Repeat Customer Insights customer asked: I want to find out the average time between repeat orders? The average time between orders would be in the Customer Purchase Latency Analysis. Latency is the the delay between events so purchase latency is the delay between purchases. e.g. 2nd order is 46 days on average after the …

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How to identify, track, and retain repeat customers in Shopify

A Repeat Customer Insights customer was asking me last week how to identify, track, and keep their high-repeat buyers. My answer is specific to the app but you can still follow it if you have a way of measuring customer purchases and grading them by how recently and frequently they order. The app uses the …

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