Today marks the start of a new customer cohort. Customers who ordered last month fall into the November cohort which are usually the early shoppers of the holiday. December’s customers will be the remaining holiday shoppers along with a few minor groups (e.g. self-gifters, the end-of-the-year business shoppers, etc). While the two months overlap a bit, …
Tag: kb repeat customer insights
Promote the products that lead to the most profitable customers
Focusing on your most profitable products is a solid merchandising strategy. Sell more of those products and you’ll get to keep more money than selling other products. One hiccup though is that most profitability measurements only look at a time transaction at a time. They assume all transactions are created equal. You’ll quickly realize that …
Calculate the percentage of customers who ordered again using a cohort report
Sometimes you’ll be testing a new idea in your Shopify store and you want to check if it caused customers to order again. This sort of analysis is great for measuring how new customers respond to a New Customer Welcome campaign or any other retention tactic. By looking at a month-based cohort, you can improve …
Second, third, fourth order… product analysis reports now available
There’s been a update to Repeat Customer Insights First Product Report. First off, it’s no longer only the First Product Report. It’s the first ten products. Now the report will let you see how products bought in the 2nd, 3rd, 4th, etc order factor into customer behavior. Lots of stores were wanting to see what …
Deciding when to pull a product
After a few months of fighting a vole, I’ve given up. (A vole is a mouse that lives in tunnels underground, also called a field mouse like in that children’s song) This little pest has been sneaking around eating the bean stalks. It’s killed off a few dozen plants now. Yesterday it took out most …
Invite non-Shopify accounts to Repeat Customer Insights
Every Repeat Customer Insights account can now have unlimited users without needing Shopify accounts for each. Previously, in order to use the app you’d be required to have a Shopify account to login. That’s fine for staff but what if you wanted a consultant, advisor, or investor to see your metrics? You’d have to give …
Drawing past customers back to your Shopify store to order again
During downturns and slow recessions, it’s best to focus on your current and past customers. New customers are great but if acquisition costs are too much your profit will suffer, not a great thing in a downturn. An easy thing to help current customers buy again is sending order reminders. Schedule them to go around …
When downturns strike, it’s good to be adaptive
The US economy has been stumbling a bit. Might be a recession. Might not be. But it’s clear that a lot of people are businesses are struggling, especially the smaller ones. Getting your Shopify store through a downturn is a dual-edged sword. On one hand you want to reduce your costs, run lean, and survive …
Using Cohort details to understand why how a cohort of customers is behaving
In addition to looking at cohorts as a whole, Repeat Customer Insights also lets you drill-down into a specific cohort. This can be useful to look at outliers or special cohorts. The November and December cohorts are popular ones to look at when evaluating winter holiday customers, especially to see if they end up coming …
Cohort Reports to see which groups of customers are the best customers
The Customer Cohort report in Repeat Customer Insights segments customers into monthly cohorts based on their first order. Then it tracks the customer’s behavior over-time and reports on the various metrics. Each and every customer is assigned to one cohort based on the date of their first order. Once assigned the app tracks those customers …