Tag: keywords

These are not the bars you are looking for

When working on your product descriptions it’s important to use all of the words customers use. I was searching our hardware store’s website for a crowbar but their search turned up nothing. Even with different spelling combinations. Odd… I did a more general search to see if there was an alternative name for them, Wikipedia’s …

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SEO keywords in Shopify

A JSON-LD for SEO customer was asking about keywords in their store: Is there any more need to have actual key word pairs, etc, in the code of your site? I know that was an early to late 90s thing, where people were bombing their html with the keywords they wanted Google to hit on …

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How using the right keywords can boost your Shopify SEO

One important SEO step that I’ve always procrastinated on has been keyword research. This step is where you comb through the data in order to find out what searches people are actually using (keywords). This is important because it doesn’t matter if you pick a cool sounding phrase for your store’s SEO, it matters if …

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Where I’m focusing my SEO attention in 2018

Over the past few weeks I’ve been working more on my own SEO. I’ve had good results out of it so far but I haven’t been putting as much effort into it as I’d like to. To be honest, it hasn’t been a priority for me. But that’s starting to change now. I’ve decided to …

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Catching long-tail keyword traffic with Shopify collection pages

A customer wrote me with an SEO question about using collections as a way to get additional, long-tail SEO traffic. Was curious on your thoughts on creating collection pages for specific key phrases. […] I created a collection page and used my tags [REDACTED] and [REDACTED] to populate the page. That’s an interesting idea. It’s …

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