When working on your product descriptions it’s important to use all of the words customers use. I was searching our hardware store’s website for a crowbar but their search turned up nothing. Even with different spelling combinations. Odd… I did a more general search to see if there was an alternative name for them, Wikipedia’s …
Tag: keywords
Why the target keyword feature in your Shopify app might do nothing
Recently Jessica asked: I have a question of the Target Keyword for Google for each product. The REDACTED App sets a target KEYWORD for each product, but not too sure how they do it for Google to detect this product. Is it really necessary? I don’t know what their Target Keyword feature does, as there …
SEO keywords in Shopify
A JSON-LD for SEO customer was asking about keywords in their store: Is there any more need to have actual key word pairs, etc, in the code of your site? I know that was an early to late 90s thing, where people were bombing their html with the keywords they wanted Google to hit on …
Why your Shopify collections are showing nonsense text in the search results
A customer recently emailed me asking why Google was showing their product tags for their search result descriptions: It seems like search results for my collection pages are containing product tags of products contained within the given collections. Is there a way to prevent product tags from displaying in search results? Or maybe even a …
The impact of using SEO keywords in your store’s titles and meta description
Updating the content of your page titles and meta description can have a significant impact on your Shopify store’s SEO. Lin asks a related question: Does it matter that I write the keywords in the "Page Title" section or the "Meta Description" section? Can the words be repetitive for the 2 sections? What you write …
How using the right keywords can boost your Shopify SEO
One important SEO step that I’ve always procrastinated on has been keyword research. This step is where you comb through the data in order to find out what searches people are actually using (keywords). This is important because it doesn’t matter if you pick a cool sounding phrase for your store’s SEO, it matters if …
Where I’m focusing my SEO attention in 2018
Over the past few weeks I’ve been working more on my own SEO. I’ve had good results out of it so far but I haven’t been putting as much effort into it as I’d like to. To be honest, it hasn’t been a priority for me. But that’s starting to change now. I’ve decided to …
Catching long-tail keyword traffic with Shopify collection pages
A customer wrote me with an SEO question about using collections as a way to get additional, long-tail SEO traffic. Was curious on your thoughts on creating collection pages for specific key phrases. […] I created a collection page and used my tags [REDACTED] and [REDACTED] to populate the page. That’s an interesting idea. It’s …
Making a good page perform better in Google
Yesterday I did some SEO work on one of my most popular articles. First, I think it’s a good article and you should at least skim it because it has the potential to help you make a lot more revenue for your store. Repeat Purchase Rate, and how to calculate it Second, I think the …