Tag: loyalty

Start improving your repeat customer loyalty asap

If you want to have more repeat customers in 2023, now is the time to work on them. The sooner the better. Repeat customers don’t just happen. They’re a result of the actions and systems you setup before they even show up to your store. Improving one part now might help some customers you already …

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Leaking new customers out of your funnel

The rains started here for the season which gave me the opportunity to test out a new rain gutter system I setup. Instead of a standard downspout that bends toward the wall and then goes into the sewer, I setup one that feed into a flexible tube that waters the garden bed. The hope was …

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Give loyal customers early access to new products

One way to reward your most loyal customers is to give them a chance to order or pre-order your new products before the general public. First you have to identify which customers are the most loyal. You might use Shopify, Repeat Customer Insights, or your own custom algorithm for that. You’ll need to then match …

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Customer loyalty goes both ways

I’ve written how many companies overlook and end up screwing over their long-term repeat customers. Last week another large business screwed over my account. They decided to raise their prices and cut 75% of what features of my plan had. I had the option to pay 50% more for 1/4 of what I had or …

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When should you add freebies to an order

Adding bonus gifts to orders is a way to build up customer loyalty. Done right, the customer can feel like you’re over-delivering value and there’s a touch of surprise. Deciding when to add bonus gifts can get complicated through. The simple decision is every time. If your bonuses are inexpensive and you have enough to …

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Find the most loyal customers in your Shopify store

I’m frequently asked how a Shopify store can find their most loyal customers using Repeat Customer Insights. There are two options: The Recency-Frequency (RF) Grid measures customer loyalty and organizes your customer base into ten segments. Focus on the Loyal, VIP (RF), and Potential Loyal segments. Each segment can be zoomed in on to see …

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Assume all of your Shopify customers started out loyal

A lot of stores try to convince their customers to become loyal. There’s loyalty programs, incentives, offers, deals… the list goes on. What if you had the attitude that all of your customers started out loyal but something your store did lost their loyalty. Maybe the product wasn’t as good as they were lead to …

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Ensure you’re keeping your most loyal customers

Once you start measuring your most loyal customers (like the VIPs and Above Average customers), you’re able to do a lot with the metrics you collect. One that I find useful is to graph how many loyal customers you have over-time. This lets you easily see trends and loyalty problems. In a healthy store that’s …

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