Tag: marketing assets

Examples of common marketing assets

Here’s a list of various marketing assets that you can build or might have already. Remember, a marketing asset is something that can be reused that will improve your store’s marketing. These are clear marketing assets: Website with relevant content Educational article or story Email list that provides value to subscribers, not just announcements (e.g. sales, …

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You have marketing assets you’ve forgotten all about

Continuing the conversation on marketing assets, sometimes you might miss ones that you already have because you think they aren’t reusable. I’ve seen people set the bar so high that they’ll only count things that will run forever without any further work. Those are passive marketing assets and are rare. Great to build if you …

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A simple definition of marketing assets

A marketing asset is anything that can stand the test of time and improve your store’s marketing. The test of time means that they create on-going benefits for you after they are launched or that they can be re-used indefinitely. Emails you sent to customers meet that, but an email that you send as a …

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Plan your end of summer (winter) promotion

You’ll want to think about what kind of promotion you can run for the end of summer (winter in southern hemisphere). It’s still several weeks away but if you start thinking now, you should have a few good ideas to pick from in July. Come up with a promotion idea and then create marketing assets …

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