Tag: marketing automation

Adopt automation slowly in your Shopify store

After three years of building up the garden here, I’m starting to shift to more automation. I don’t mean watering robots or computer controlled climate. That might be cool but I’ve read too much sci-fi to trust that. I’m talking about switching from annual veggies to shrubs and trees. We started the process when we …

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Avoid marketing automation bugs in your email marketing

I’ve always subscribed to my own email lists. I do this to make sure the emails are sent out as they should. This is especially important when using any automation or behavioral emails. Of all of the things that can break emails, automation is the top one for going unnoticed. The more of automation you …

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Lousy customer segmenting from Comcast

Last week our internet contract ended so I setup a new one with Comcast. Same address. Same billing. Same account. Then yesterday I received a letter from them asking us to take their service with them on our move. Our move. Yeah for some reason, renewing a contract with Comcast makes them think that you’re …

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How to integrate Drip with Shopify to automate your marketing

Shopify and Drip are both powerful tools for the modern ecommerce store. It makes sense to integrate them so you can add Drip’s marketing automation to your Shopify store. I’m going to show you how you can connect Drip and Shopify so your customer’s actions in Shopify are sent to Drip automatically. You know, those …

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Shopify store automation events that Drip can capitalize on

Drip’s Shopify integration uses events to know what’s going on in Shopify. When a customer makes a purchase, Drip sees that event and can then trigger your marketing automation rules. It’s important to know which events are supported so you can plan your store’s integration. I’ve included the full list below showing the Shopify event …

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