Tag: marketing campaign

What to do when things grow like weeds

Two of our tomato plants are growing like weeds. So much so that I’ve trimmed off large branches and stuck those into some pots. Now a couple of weeks later, those branches have grown into full plants and are starting to make their own tomatoes. The other tomatoes we planted are nowhere near as productive …

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Activities vs assets

There are two ways you can look at marketing: as an activity you have to do everyday as a process you use to build an asset The first is more common and how new marketers look at it. It’s just an activity they have to do like bookkeeping, packing, and filing taxes. The second is …

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Start more than what you need

Over winter I planted about 20 trees and shrubs, most of them dormant. Now as spring starts to warm everything up, the majority of them have come alive and started to grow. But a few haven’t. I don’t know if they didn’t like being uprooted and shipped, the area they are planted in, or if …

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Create timely marketing campaigns ahead of time

Friday morning we woke up to the first snow of the season. About an inch and a half by our measure but it was sticking which was an improvement over prior storms. With the snow comes a bunch of emails from local companies about the weather, the storm, etc. Timely, relevant, and interesting enough to …

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