Tag: marketing campaign

Planning when to use harder sales messages in a campaign

Some marketing campaigns include an arc where each contact gradually moves the customer along a path. Welcome Campaigns use this heavily, along with email courses (“opt-in to learn 9 ways to make your widgets go bang”). In those it’s usually clear when you should start selling harder. Usually near the end once the customer has …

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Save and reuse your converting marketing materials

Now that the winter holiday season is over, you’ll want to archive and save any marketing that performed well. This could be email campaigns, graphics, promotion details, social media posts, or really anything else that you found to work really well. I’d also recommend saving a few screenshot of your store’s homepage, product pages, and …

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Create a growth calendar to make next year more successful

The last few days I’ve taken some breaks from work to plan out next years garden. Each plant has times where it grows the best. Peas like a cold start in spring, lettuce needs a bit warmer weather but not summer-warm, tomatoes like it warm, etc. I created a single-page monthly calendar for all of …

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What is a campaign?

I’ve been writing about campaigns for years and haven’t made something clear. Campaigns aren’t just email marketing campaigns. I might write about them in that sense a lot, but that’s because email marketing is where my expertise lies. Campaigns can also be advertising campaigns. Or social media campaigns. Or letter campaigns. Or something that mixes …

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What to do when things grow like weeds

Two of our tomato plants are growing like weeds. So much so that I’ve trimmed off large branches and stuck those into some pots. Now a couple of weeks later, those branches have grown into full plants and are starting to make their own tomatoes. The other tomatoes we planted are nowhere near as productive …

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Activities vs assets

There are two ways you can look at marketing: as an activity you have to do everyday as a process you use to build an asset The first is more common and how new marketers look at it. It’s just an activity they have to do like bookkeeping, packing, and filing taxes. The second is …

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Start more than what you need

Over winter I planted about 20 trees and shrubs, most of them dormant. Now as spring starts to warm everything up, the majority of them have come alive and started to grow. But a few haven’t. I don’t know if they didn’t like being uprooted and shipped, the area they are planted in, or if …

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Create timely marketing campaigns ahead of time

Friday morning we woke up to the first snow of the season. About an inch and a half by our measure but it was sticking which was an improvement over prior storms. With the snow comes a bunch of emails from local companies about the weather, the storm, etc. Timely, relevant, and interesting enough to …

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