Tag: Marketing

Start more than what you need

Over winter I planted about 20 trees and shrubs, most of them dormant. Now as spring starts to warm everything up, the majority of them have come alive and started to grow. But a few haven’t. I don’t know if they didn’t like being uprooted and shipped, the area they are planted in, or if …

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I missed my four-year anniversary

I forgot my anniversary last month. Not my wedding anniversary… the anniversary of when I started to write these daily emails. Back in February 2017 I started them as an experiment. At the time I was writing weekly to educate people about topics my Shopify apps help with, but felt like I could be sharing …

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But will you do it?

But will you do it? That’s a question a lot of people miss when they go looking for marketing ideas. Yes advertising can work, but will you do it? Yes social media marketing can work, but will you do it? Yes an advertising based content marketing system that uses retargeting and behavioral paced content delivery …

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The cupcake desire

We volunteered to bring cupcakes for my daughter’s Valentines day party. But we picked them up last weekend so there’s been 36 yummy cupcakes staring me down all week. Needless to say, it’s been a rough week to keep my love of cupcakes at bay. I just want to express my love but I keep …

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Planning your holiday promotions for your Shopify store

With Halloween almost over, it’s time to prepare for your next promotion. But which one? Thanksgiving? Christmas? New Years? What holidays you use for promotion should depend on what your store sells. Each industry has its own moments and important days. The best thing to do is to take the time one day to write …

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Three marketing campaigns every Shopify store should be running

It’s best to have at least three marketing campaigns to attract and keep customers. You can use many different tactics or mixes of them: email marketing, social media, ads, etc. The important thing is to make sure you’re tracking their performance and change or cut out tactics that under-perform. Customer Acquisition Campaign – primarily targeting …

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Squawk, squawk, squawk marketing

Having put out a bird feeder a couple of months ago, we’ve started to see and hear a lot of wonderful birds… and a pair of annoying ones. There’s a family of jays, two adults and two teens. The adults are fine but the teens are exactly how you’d expect teens to act. Yelling for …

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The new Shopify store marketing plan

Recently I was asked how a new Shopify store should get started with their marketing. They were considering SEO and Google Ads but ran into problems with both and wasn’t sure where to start. Roughly I’d recommend getting your analytics, structured data, and Rich Results started first and then then look into SEO or Merchant …

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A simple call to action might be all you need

Calls to action (CTAs) are important but they don’t need to be perfect. Start with something basic and then work to improve it as you go. The simplest one is to just describe how your product helps your customer. For example: Repeat Customer Insights helps you better understand your customer behavior so you can better …

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