Tag: Marketing

The cupcake desire

We volunteered to bring cupcakes for my daughter’s Valentines day party. But we picked them up last weekend so there’s been 36 yummy cupcakes staring me down all week. Needless to say, it’s been a rough week to keep my love of cupcakes at bay. I just want to express my love but I keep …

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Planning your holiday promotions for your Shopify store

With Halloween almost over, it’s time to prepare for your next promotion. But which one? Thanksgiving? Christmas? New Years? What holidays you use for promotion should depend on what your store sells. Each industry has its own moments and important days. The best thing to do is to take the time one day to write …

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Three marketing campaigns every Shopify store should be running

It’s best to have at least three marketing campaigns to attract and keep customers. You can use many different tactics or mixes of them: email marketing, social media, ads, etc. The important thing is to make sure you’re tracking their performance and change or cut out tactics that under-perform. Customer Acquisition Campaign – primarily targeting …

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Squawk, squawk, squawk marketing

Having put out a bird feeder a couple of months ago, we’ve started to see and hear a lot of wonderful birds… and a pair of annoying ones. There’s a family of jays, two adults and two teens. The adults are fine but the teens are exactly how you’d expect teens to act. Yelling for …

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The new Shopify store marketing plan

Recently I was asked how a new Shopify store should get started with their marketing. They were considering SEO and Google Ads but ran into problems with both and wasn’t sure where to start. Roughly I’d recommend getting your analytics, structured data, and Rich Results started first and then then look into SEO or Merchant …

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A simple call to action might be all you need

Calls to action (CTAs) are important but they don’t need to be perfect. Start with something basic and then work to improve it as you go. The simplest one is to just describe how your product helps your customer. For example: Repeat Customer Insights helps you better understand your customer behavior so you can better …

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It’s time to shift into brand building

With the winter holidays over, now’s the time to start nurturing your new customers. They’re probably burnt out with product offers by now so focus on brand building types of content: how to use their products, other customer’s experiences, proactive customer service. Keep it up during the post-holiday slump and eventually they’ll come back and …

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Sweep up your sawdust

One thing I find myself thinking about regularly is sawdust. Yes, sawdust. Not in the "stuff that collects when you cut a piece of wood" sense. Sawdust in the sense that Jason Fried wrote about over a decade ago. That’s where your business is creating by-products or waste through its regular operations and you find …

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Keep your Shopify store out of the digital shredder

Yesterday I spent some time shredding a basket of credit card offers, business loans, and other mass-mailed junk. While cutting open the envelopes for the shredder, I couldn’t help but glance at some of the sales copy. There were a few gems but the majority of it was vague, generalized statements and claims that target …

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