Recently a customer was asking about their meta descriptions and if they were fine. When I checked, I saw Google was adding the ellipsis (...) at the end of each one. Ellipsis are Google’s way of saying they are generating the description for you and ignoring the actual SEO meta description tag for this search …
Tag: meta description
Crafting converting meta descriptions for your Shopify store
Yesterday a customer emailed me for some advice on what to put in his homepage meta description. Since this content is shown in the search results for your homepage, it’s a highly visible piece. This advice also applies to the meta descriptions on your products and every other page. Treat the meta description as a …
Google down from 320 to 160 characters for meta descriptions
Several months ago Google increased the size of the meta descriptions in the search results from 160 to 320 characters. This looked like an opportunity to give searchers more information about your page and potentially attract more traffic. But no longer. Now it looks like the search results are back down to the 160 character …