Tag: meta description

Crafting converting meta descriptions for your Shopify store

Yesterday a customer emailed me for some advice on what to put in his homepage meta description. Since this content is shown in the search results for your homepage, it’s a highly visible piece. This advice also applies to the meta descriptions on your products and every other page. Treat the meta description as a …

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Google down from 320 to 160 characters for meta descriptions

Several months ago Google increased the size of the meta descriptions in the search results from 160 to 320 characters. This looked like an opportunity to give searchers more information about your page and potentially attract more traffic. But no longer. Now it looks like the search results are back down to the 160 character …

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