I was working with a friend on a metrics dashboard for his business. He wanted to have a better idea about a handful of key indicators he was watching. They measured how well his next two weeks would be and then overall how his business has been doing so far. Pretty basic stuff in the …
Tag: metrics
That dread that comes from not knowing your important numbers
For a few months I’ve had a worry about a key metric of my business. My gut was telling me it was a major problem but there was no way to know for sure with my current analytics. So finally yesterday I wrote some code to extract the data and analyze it. When I finished, …
Take an inventory of what’s growing well around your Shopify store
With the weather improving, last weekend we took a plant inventory at our new house. There are dozens of plants around the yard and we had no clue what half of them where. So with a plant identification app and a couple of hours of time, we photographed and documented every plant we had (with …
Give your metrics a gut check
After you’ve collected last years metrics, take a quick at them and write down what they’re telling you. For example, Where there more orders than you expected? How does the Average Order Value (AOV) of the entire year compare to what you’ve been using? Where the most successful campaign results surprising? Taking a quick look …
What to do if something went wrong with your Black Friday campaigns
If you didn’t get what you hoped for over the Black Friday weekend, there’s still time to salvage it. The most effective things to do right now are to make sure there wasn’t a problem that blocked your results. Are the links you sending in email going to the right url? Are the products you’re …
How successful of a 4th quarter do you want for your Shopify store?
Have you thought about what would make this season a great quarter? A lot of advice is all about more, more, more. More sales. Higher AOV. More revenue. Better conversion rates. Those are all fine directions, but do you actually know how much more you want? Or even need? A lot of businesses I know …
Comparing apples to apples with your Average Order Value and Repeat Purchase Rate
One of the final features added to Repeat Customer Insights before the holidays is the automatic comparison of your repeat customer’s behaviors versus your store average. Many of the other insights compare how your Shopify store performs against industry averages and published statistics. That’s great for benchmarking but oftentimes your store is too unique to …
How Repeat Customer Insights tracks your customer acquisition sources in Shopify
Repeat Customer Insights now tracks how a customer was acquired. This article will explain how it translates Shopify’s data into a useful filter. First order sources Every order in Shopify includes the order’s source. On some orders it’s a name like pos or web but others it’s just a number like 346542. This data is …
Double your traffic, double your revenue
Recently I was talking with a business owner who was seeing some significant revenue growth. He wasn’t sure exactly why because he rolled out a lot of changes recently: a redesign, better sales copy, and SEO work. When we went over his sales funnel, we found that the majority of the growth was because he …
How knowing your Repeat Sales Percentage can help your Shopify store
In Repeat Customer Insights there’s a metric called the Repeat Sales Percentage that I haven’t seen anywhere else. It’s a simple metric that is just a simple percent. But embedded in it is some insights that can reveal a lot about your Shopify store and your customers. Repeat Sales Percentage is the percentage of your …