Since upgrading the heating and air in our house last year, I’ve had more control about the temperature my office is. As I start to feel too cold or hot I can turn it on, without having to adjust the whole house’s temperature. The problem is that it replies my feel to decide to turn …
Tag: metrics
Detecting when processes are getting too stressed
I started saving garden seeds this year. As part of the process I’m doing germination tests on them to make sure they’re viable and likely to grow. The tests involve keeping them wet and checking on them every few days while recording their progress. The details aren’t important here. What is important is my record-keeping …
Tomato envy and measuring your own results
I went for a walk yesterday and saw a bunch of tomato plants out in front yards (normal for Portland). Many plants were bigger than mine, one was twice as big, and a few already had fruit starting. At first I felt like I was behind but then I realized I don’t know much about …
Use tracking codes to keep your marketing clear
Whenever you start marketing to customer segments you should use different UTM or other tracking codes to be able to track each campaign separately. Some systems like Repeat Customer Insights can work out their purchases without a tracking code but many systems cannot and could attribute those sales as new customer sales. Especially if it’s …
Important metrics to watch in your Shopify store
Yesterday I wrote about watching over the right metrics and how that can help detect problems before they get too large (assuming you act on the metrics which I procrastinated on). When you run a Shopify store there are 100s of metrics you can track. Here’s a few that I’d recommend for every store: Total …
Watching over the right business metrics
With my email marketing I focus on just two metrics: sales number of people sent my daily Shopify tips The reason for the first is oblivious, I need to make sales to stay in business. The number of people sounds like a vanity metric but I don’t use that to brag. It’s used to make …
Keep your key Shopify performance indicators easy to find
I was working with a friend on a metrics dashboard for his business. He wanted to have a better idea about a handful of key indicators he was watching. They measured how well his next two weeks would be and then overall how his business has been doing so far. Pretty basic stuff in the …
That dread that comes from not knowing your important numbers
For a few months I’ve had a worry about a key metric of my business. My gut was telling me it was a major problem but there was no way to know for sure with my current analytics. So finally yesterday I wrote some code to extract the data and analyze it. When I finished, …
Take an inventory of what’s growing well around your Shopify store
With the weather improving, last weekend we took a plant inventory at our new house. There are dozens of plants around the yard and we had no clue what half of them where. So with a plant identification app and a couple of hours of time, we photographed and documented every plant we had (with …
Give your metrics a gut check
After you’ve collected last years metrics, take a quick at them and write down what they’re telling you. For example, Where there more orders than you expected? How does the Average Order Value (AOV) of the entire year compare to what you’ve been using? Where the most successful campaign results surprising? Taking a quick look …