One of the worst vanity metrics with email marketing is the open rate. It’s useful over a long period of a dozen emails to have an idea about how your audience uses your emails. But looking at a single email’s open rate or comparing it to another business is going to mess with you and …
Tag: metrics
Closing out another quarter of economic disruption
Today marks the end of the month, quarter, and the last day of the first half of 2022. Yesterday I created my wishlist of changes for Repeat Customer Insights for Q3. It feels like a lot right now but I’m surprised at how much can be accomplished in three months. It’s also nearing that time …
Graphing metrics to find long-term customer trends in your Shopify store
Last week I added a collection of 19 new graphs to Repeat Customer Insights. They are based on the seven metrics used in the Store Analysis: Average Latency Average Lifetime Value (LTV) Average Order Value (AOV) Average Orders per Customer Average Orders per Month Repeat Purchase Rate (RPR) Repeat Sales Rate With the graphs you …
Comparing the year’s metrics before it’s complete
A Repeat Customer Insights customer was asking about comparing two different years. The problem was that one year wasn’t completed yet. Comparing years is usually a great idea but you have make sure they are the same length. If the year’s not over yet, then the absolute metrics will be off (e.g. less orders) and some …
Monitor your Shopify store’s key metrics to know when to air them out
We’ve had a cold and wet spring here so far. Even the cool season veggies are having a slow go at things. To warm up baby plants I’ve kept a sheet of greenhouse plastic over my starts to keep them warm. Normally I would’ve swapped to a mesh one by now, it lets air and …
Measure and track customer behavior to find your successful experiments
This year I started to germinate some plants inside. Not wanting to buy lights and equipment, I used the ambient heat which was just enough to get the seeds started. Then I put them outside to finish growing. Last Friday I planted the first batch of lettuce in the ground. Based on my data, that’s …
How many times do your customers come back: the Average Orders per Customer metric
There’s a new metric added to Repeat Customer Insights, Average orders per customer: This will tell you how many purchases you could expect an average customer to make. Some will make more orders, some will make less, but on average you’ll get this many orders from them. You can use this along with your Average …
The five core marketing metrics
I’m starting to unify much of my marketing around a set of core metrics. There are five general categories: Traffic Leads Conversions Retention Revenue I then adapted them for Repeat Customer Insights to fit its business model (subscription software as a service): Traffic became Total traffic Leads became App installs Conversions became Trial completions Retention …
Calculating the Repeat Sales Percentage metric
I’ve written about how your Repeat Sales Percentage can help you understand how much value new customers add to your store versus repeat customers. Today I want to show how to calculate it. Don’t worry, it’s just a simple division problem. Sales from Repeat Customers ---- Total Sales You’ll end up with a number from …
Taking measurements to find the just-right zone
Since upgrading the heating and air in our house last year, I’ve had more control about the temperature my office is. As I start to feel too cold or hot I can turn it on, without having to adjust the whole house’s temperature. The problem is that it replies my feel to decide to turn …