Tag: microformat

Why you should stop relying on theme microdata for your Shopify store’s structured data

Before you can add Structured Data to your Shopify store, you’re confronted with several decisions. The one which will have the largest cost impact is: Which format should you use? Microdata? RDFa? JSON-LD? Both microdata and RDFa require you to add your structured data directly on your HTML elements. This means that the HTML element …

When should your store’s Rich Snippets appear in Google?

Once you’ve setup your Shopify store’s JSON-LD, you’re probably wondering when your store will show up differently in the search results. How long this takes is vague and cloaked in mystery. This is mostly because it depends on how much trust your site has but also because Google doesn’t want people to game the search …