I haven’t reviewed the metrics from Black Friday in-depth yet but one that I did catch was how many orders come from mobile devices now. About 40%. It’s similar to last year and even if it didn’t grow, that’s a significant portion. Enough that if you’re ignoring or not regularly checking your store on mobile, …
Tag: mobile
Tiny Tip: Find out where your theme is causing the majority of your customers to walk away
Last year around this time I wrote a few Tiny Tasks. They distilled my advice into quick things you can do while in the middle of the busy season. They were well received so I’m going to start those back up, starting with today (but with a better name). Today, get out a piece of …
Google mobile first indexing and structured data
With Google enabling mobile-first indexing for stores, they also include a little note about the structured data: Your site may have structured data embedded on your desktop pages that can drive rich snippets in Google’s search results pages. If this structured data is absent on your mobile site, you could lose those rich snippets and …
Google displaying more images in mobile SEO
Google is now showing image thumbnails for more mobile searches. Based on data collected from RankRanger, images are showing up for 44% of search results now (up from 15%). This combined with Google’s mobile-index and various other updates shows that mobile search is where many of Google’s improvements are focused on. JSON-LD for SEO includes …
Does your Shopify structured data need to be mobile compatible for mobile Rich Snippets?
Mobile has become very important with ecommerce so it’s logically that mobile SEO has also become an important channel. A customer Arjun asked: What about mobile? Does JSON-LD for SEO work seamlessly with mobile SEO too? Structured data and mobile are interesting but I bet you wouldn’t guess my response… Mobile doesn’t matter with structured …
How a sticky add to cart button aids both mobile and desktop shoppers in your Shopify store
One question I’ve gotten about Sticky has been, Why is it shown on both the desktop and mobile? That’s a good question, especially because there are some apps and premium themes that show a sticky add to cart button on mobile only. The reason is simple: a good user experience should benefit all shoppers. For …
How mobile has fractured the buying cycle
A few months back I heard about some socks that are strong enough to walk on broken glass with. They’re even strong enough to walk on LEGO without any pain. If you’re a parent, you know that LEGO bricks are designed to be 23% sharper and more painful than broken glass. Fact. I checked them …