Tag: new customer acquisition

Three marketing campaigns every Shopify store should be running

It’s best to have at least three marketing campaigns to attract and keep customers. You can use many different tactics or mixes of them: email marketing, social media, ads, etc. The important thing is to make sure you’re tracking their performance and change or cut out tactics that under-perform. Customer Acquisition Campaign – primarily targeting …

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Using personal outreach to build new customer loyalty

Too many Shopify stores jump right into automation because that’s what the big stores use. They then skip over many things that can’t be automated easily but could produce amazing results for them at their current stage of business. One tactic for customer loyalty that can do wonders as a smaller store is to personally …

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Optimize a New Customer Welcome campaign

When it comes to repeat customers, getting the second order is the hardest thing. Most stores I review for Repeat Customer Insights are limited by their one-time customers failing to convert to two-time customers. It’s an industry-wide phenomenon. Breaking through that wall can really make a difference though. Once a customer has made their second …

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Create a New Customer Welcome campaign

One high leverage email campaign for Shopify stores is the New Customer Welcome campaign. Usually its the newer stores that are missing this, though even popular and established stores lack them too. With a New Customer Welcome campaign you’re trying to start off a customer relationship on the right foot. It only targets new customers …

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Prequalify your ideal customers before they visit your Shopify store

One lesson I’ve learned as a consultant is to prequalify potential clients before I invest a lot of time with them. There are specific things I’ve noticed in my best clients that I look for with new clients. If someone doesn’t have these qualities or fail the qualification in another way, I gracefully decline working …

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