Where a customer first buys matters a lot. If a customer buys in-store while you were running a closeout sale, that’s different than if they bought online during the same sale. The sale probably attracted both customers, one to walk-in and one to click. The in-person customer would had have to be physically in your …
Tag: new customer acquisition
The first purchase matters
How a customer first purchases from your store matters. If they came in from a friend’s referral, they’ll likely trust your store and have a positive experience. Even if small things don’t go right. If they clicked on an ad that interrupted their free time, they’re likely to have missed some things (e.g. shipping policies) and …
Four marketing assets your Shopify store should have to perform optimally
When it comes to marketing your Shopify store, you should have at least 4 assets in place: A stable free/low-cost traffic source. An additional traffic source that is under development to become profitable or scale. Simple email list that you contact all subscribers at least once per month. A series of emails or phone calls …
Three marketing campaigns every Shopify store should be running
It’s best to have at least three marketing campaigns to attract and keep customers. You can use many different tactics or mixes of them: email marketing, social media, ads, etc. The important thing is to make sure you’re tracking their performance and change or cut out tactics that under-perform. Customer Acquisition Campaign – primarily targeting …
Using personal outreach to build new customer loyalty
Too many Shopify stores jump right into automation because that’s what the big stores use. They then skip over many things that can’t be automated easily but could produce amazing results for them at their current stage of business. One tactic for customer loyalty that can do wonders as a smaller store is to personally …
Optimize a New Customer Welcome campaign
When it comes to repeat customers, getting the second order is the hardest thing. Most stores I review for Repeat Customer Insights are limited by their one-time customers failing to convert to two-time customers. It’s an industry-wide phenomenon. Breaking through that wall can really make a difference though. Once a customer has made their second …
Create a New Customer Welcome campaign
One high leverage email campaign for Shopify stores is the New Customer Welcome campaign. Usually its the newer stores that are missing this, though even popular and established stores lack them too. With a New Customer Welcome campaign you’re trying to start off a customer relationship on the right foot. It only targets new customers …
Prequalify your ideal customers before they visit your Shopify store
One lesson I’ve learned as a consultant is to prequalify potential clients before I invest a lot of time with them. There are specific things I’ve noticed in my best clients that I look for with new clients. If someone doesn’t have these qualities or fail the qualification in another way, I gracefully decline working …
Remarketing strategies to acquire and retain new and repeat ecommerce customers
The hardest part of e-commerce sales is cutting through the information overload to get people to your store for the first time — or a repeat visit. Online and brick and mortar retailers often spend big money trying to get in front of the right people to land customers and sales. If a customer does …