In my garlic order this year the farmer sent a small booklet. It’s under 16 pages but beautifully designed. Hand drawn art, thick cardstock paper, with silver ink on black for the cover. Inside are descriptions and histories of all of the garlic families, information on how to grow and cook them, and some details …
Tag: new customer welcome campaign
Review and revise your New Customer Welcome campaign
The past couple of weeks I’ve been going through the onboarding emails for Repeat Customer Insights. These emails are sent to new customers to introduce them to the app. They are the software app version of the New Customer Welcome campaign I often write about. I’m going through them because I’m rebuilding the system that …
The two campaign email marketing strategy
There are a variety of ways to run an email campaign. You could send out a new email to everyone each day/week/month. This can work great for timely information and is the easiest campaign to start and maintain. You can also setup a specific sequence that goes to everyone based on their individual schedule. So …
Repeat customer checklist to build better repeat customers in your Shopify store
I was thinking about what can be done to make this year’s holiday rush better. I put together this checklist for Shopify stores to maximize the value from new and repeat customers. Give customers a reason to subscribe to your emails. New customers are added to a New Customer Welcome Campaign post-purchase. New Customer Welcome …
Get an extra early order from new customers
I harvested the last of my garlic yesterday (44 bulbs in all). Some are good size, most are a bit smaller than I’d hoped (not enough water, poor soil). But a third of them were planted in free space, nestled in-between other plants and squeezed in where nothing else would fit. Extra harvest, no extra …
Topic ideas for a new customer welcome campaign
Here’s some ideas you can use to fill out your new customer welcome campaign. Longer form product reviews Founder’s story, company history Customer service resources Customer successes Other brands that you trust (not competitors but others who are similar to your brand) Product tutorials Uncommon uses for your products Peeks inside your company operations Assuming …
Timing your email types in a new customer welcome campaign
When creating a new customer welcome campaign you have to strike a balance between educational and pitching. If you go pure education, you run the risk of only the most motivated customers buying. If you go pure pitching, you run the risk of pissing off new customers and never seeing them again. A balance between …
Where’s the order?
The other night I ordered some books directly from a mid-sized publisher. The ordering process was okay (they use WooCommerce) but later I noticed I never got an order confirmation email or receipt from them. By that time I had closed the tab already and so I had to dig through my history to look …
Get serious with growing your repeat customers
Let’s say you decided to start getting serious about growing your repeat customer base. With all the advice out there, where do you start? There are three things I’d recommend. They are a mix of tactics that are effective, target common weak points in Shopify stores, and areas that can get you the best return …
Trimming back customer behavior for better results
This season I’m going to be doing some aggressive pruning to our Japanese maples. The previous owner didn’t take care of them well so they’ve grown into mutant octopus trees. They are so dense with leafs and twigs that I’ve been forced to wait until they drop their leafs to actually see what I can …