Tag: new customer welcome campaign

Getting the 2nd order from one-time customers

A Shopify store using Repeat Customer Insights recently asked me: I see that once a customer orders 2 & 3 times, they become long term customers, and that is my challenge. Do you have any specific suggestions on how to do this? Getting one-time customers to buy again is the central challenge for the majority …

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Time to build foundational strategies to attract customers

Friday the 13th came early this year. I’m not sure if it’s lucky or unlucky anymore. At the very least it’s a herald of an “interesting” time ahead. More and more industries are reporting their growth during COVID has now disappeared and they are contracting back to regular growth or no growth (the “COVID-bump”). Unfortunately …

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Make sure to welcome new customers coming on Black Friday

With Black Friday approaching, have you thought about how you’re going to treat your new customers? The time from when they place their order, until a few days after they receive their package are a critical time for their ongoing behavior. Handle that well and they might convert to a repeat customer. Handle it poorly …

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New Customer Welcome checklist: start building loyalty from day 1

The first part of your New Customer Welcome campaign should include an email that has a few goals. This email would go to new customers right after their first order. It’s different than the welcome emails used when someone subscribes to your mailing list. Long enough. Before anything else, make sure the email is long …

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Stop losing potential repeat customers after their first purchase

Even if you’ve had a slow year so far, there’s still a lot of opportunities to turn it around over the next months. One big hole I see in a lot of Shopify stores is how they treat their newly purchased customers. Many stores rely on Shopify’s confirmation emails and then will either dump the …

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Have your new customers help you out of an economic downturn

If you find your store heading into a downturn (or if you’re already in the middle of one), you’ll want to rely on your existing customers more than usual. Most ecommerce stores only have 1-in-4 customers come back and make a second purchase (~27%). Improving that, even if just a little bit, can have a …

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Timing your promotions to convert new customers into repeat customers

Getting your one-time customers to buy a second time takes proper timing. Send marketing messages too soon and you’ll disengage customers. Send them too late and you’ll miss other customers who ordered elsewhere. This is especially important if your products are consumable or otherwise refillable. If someone orders a 30 day supply, you can expect …

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Focus on getting one-time customers to buy a second time

The 1-to-2 Focus Page in Repeat Customer Insights is focused on finding new customers who are prime candidates for making their second order and becoming repeat customers. It combines multiple analyses from the app into one page to let you see who these customers are. New-to-Repeat or 1-to-2 customers are a huge deal for ecommerce …

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Make sure you’re not losing new customers in your email marketing

Quick tip today: go into your email marketing system and double-check that you’re getting new customers subscribed. Ideally they’ll get on your New Customer Welcome Campaign, but if you don’t have one just check that they are getting on whatever email list you regularly send to. Awhile back my email marketing system stopped adding subscribers …

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Fighting back weedy customers

Yesterday I trimmed a neighbors hedge that’s right on our property line. It’s an aggressive grower so I have to do it every year. This year, there was a good two to three feet of overgrowth. I remember last year I only did a halfway job, intending to come back later and do a second …

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