I harvested the last of my garlic yesterday (44 bulbs in all). Some are good size, most are a bit smaller than I’d hoped (not enough water, poor soil). But a third of them were planted in free space, nestled in-between other plants and squeezed in where nothing else would fit. Extra harvest, no extra …
Tag: new customer welcome campaign
Topic ideas for a new customer welcome campaign
Here’s some ideas you can use to fill out your new customer welcome campaign. Longer form product reviews Founder’s story, company history Customer service resources Customer successes Other brands that you trust (not competitors but others who are similar to your brand) Product tutorials Uncommon uses for your products Peeks inside your company operations Assuming …
Timing your email types in a new customer welcome campaign
When creating a new customer welcome campaign you have to strike a balance between educational and pitching. If you go pure education, you run the risk of only the most motivated customers buying. If you go pure pitching, you run the risk of pissing off new customers and never seeing them again. A balance between …
Where’s the order?
The other night I ordered some books directly from a mid-sized publisher. The ordering process was okay (they use WooCommerce) but later I noticed I never got an order confirmation email or receipt from them. By that time I had closed the tab already and so I had to dig through my history to look …
Get serious with growing your repeat customers
Let’s say you decided to start getting serious about growing your repeat customer base. With all the advice out there, where do you start? There are three things I’d recommend. They are a mix of tactics that are effective, target common weak points in Shopify stores, and areas that can get you the best return …
Trimming back customer behavior for better results
This season I’m going to be doing some aggressive pruning to our Japanese maples. The previous owner didn’t take care of them well so they’ve grown into mutant octopus trees. They are so dense with leafs and twigs that I’ve been forced to wait until they drop their leafs to actually see what I can …
The smell of unexpected windfalls
Last week I wrote about our latest pile of wood chips and how it was an unexpected windfall for us and the neighbors. Well it was even better than I thought. Easily half the pile is turning out to be fresh pine wood chips and needles. The best types to use around berries (berries love …
Making your Shopify store more efficient is worth the effort
With winter kicking in (dropped below freezing today) we’ve been using our new heaters more now. The one in my office is interesting. I have it set to the coldest temperature for the heater, and it’s still too warm. Part of it is because I’m directly in the path so the heat is more noticeable …
Sealing up the gaps in your Shopify store
Last weekend I took a few bottles of caulking, my ladder, and started sealing up around the windows, doors, and trim. Without that it’s easy for water to get inside the house. The two exposed sides of the house took about half a day (the other two sides are under large eaves). Not difficult work, …
Seeding your New Customer Welcome campaign with relevant content
I’ve ordered a bunch of seeds over the past weeks. Last year I ran into a lot of stockouts and delays which set me back for much of the growing season. 2021 is shaping up to be a repeat so I got all of my orders in early. This past weekend my tomato and pepper …