With the expansion of our garden we’re anticipating a lot more veggies this year. Potentially more than we can harvest, eat, and give away. Over the winter we got a food dehydrator and have been practicing dying food for storage. It’s a bit of work and unnecessary right now (who really needs to open a …
Tag: optimization
Marketing optimizations and patience
I’ve been tweaking a few things to improve my email marketing and opt-ins. That includes trying different formats of opt-in forms and how they are displayed. The first test had about half the opt-ins of the control (statistically significant) but the second test I’m running is now showing 50% higher than the control. It still …
Snacking your way to a better converting Shopify store
I’ve been wanting to snack on veggies more often so I ordered 25 pounds of carrots. (Sounds like the setup for a joke right?) The problem was that they still needed too much prep work to snack on them (washing, trimming, cutting, etc). Not hard, just enough friction to divert me to my hot chips. …
Cutting down problems to make room for growth
Yesterday I cut down two yew trees that were causing problems. They were too close to the house, blocked the view of the front door (confusing visitors), and the branches were starting to separate making them look like a 90’s mohawk. I hate cutting down trees but since we have two spare native shrubs coming …
Are you just painting over the rust in your Shopify store?
We have four seasons here in Portland: Winter, Spring, Construction, Fall It being Construction season now, there’s some heavy equipment or road blockage every other block. A bit of an inconvenience and noise but no big deal. But during my walks I see plenty of head-shaking decisions. Enough to fill these daily emails for the …
Solving the “which task to work on” problem
If you’re struggling with planning what to do with your Shopify store for the holiday season, here’s one way to focus. Plan out what one thing you’re going to do each week. This one thing should be about 2-4 hours of focused work. Something that you can do in half a day or during one …
Deciding where in your Shopify store to invest resources and what to ignore
While there are times to watch your expenses and conserve cash, there are a few areas where it makes sense to invest whatever you can. Those areas will be different from business to business but usually involve bottlenecks and constraints in your core value delivery. Your value delivery is the series of actions that your …
Step-by-step, day-by-day
With summer over and the kiddo back in school, I’ve finally started to get back into my regular routine. Much of my business has been built on routines. They are one of my Secret Weapons Of Success (TM) (C) (R). Much of that is intentional. My marketing channels, processes, and development all revolve around making …
Make your Shopify homepage start converting customers
Your Shopify homepage is the first or one of the first impressions on new customers. It should clearly convey what your store is and who it serves. And no, everyone is not a valid answer unless you’re willing to go toe-to-toe with the behemoths like Amazon and Walmart. There are four areas to focus on …
Take a timeout for infrastructure improvements to your Shopify store
I’ve used the past week to work on something that should have almost no visible impact for my customers. It’s a series of infrastructure improvements. For me that involves software upgrades and rewriting some code. So far everything has gone well, which means that nothing looks different to customers. Sounds like a waste of time …