Tag: order analysis

Common customer analysis circumstances Shopify stores run into

Awhile back a Shopify store using Repeat Customer Insights asked me for advice about where to start with the analyses. I wrote them back a few ideas to get them started and planned to come back around to the question in more depth for you. I kept putting it off though because there are so …

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Monitoring how your Shopify store performs each year

Throughout the year you’ll want to monitor specific store metrics based on what you’re actively working on. For example, if you’re trying to reduce returns then metrics around your return rate and return rate by sales channel would make sense. There are other, more general metrics you’ll want to keep an eye on all the …

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Not rushing the results can create a better outcome

A couple of weeks ago I cut and harvested a couple hundred chickpea plants. After a few of hours work, I had about half of them out of their pods and harvested but it was slow work. I boxed up the rest of them, set them aside, and came back to them last weekend. In …

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Why you want to save historic data for later

The reason to collect and analyze metrics is to help make a decision. No decision, no point in collecting metrics. Sometimes you’ll want to collect metrics ahead of time though. That way when you’re ready to make a decision, you have enough historical data to support you. That’s why every website installs Google Analytics or …

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