A customer recently emailed me asking why Google was showing their product tags for their search result descriptions: It seems like search results for my collection pages are containing product tags of products contained within the given collections. Is there a way to prevent product tags from displaying in search results? Or maybe even a …
Tag: organic search
The essence of Shopify SEO in 2017, 2018, and beyond
The past two weeks I’ve been working with a friend on a new product to help Shopify stores with SEO. We’re covering an overview of about a dozen major SEO topics and distilling them down into useful advice. I was thinking about that advice this morning and realized something. Much of SEO these days boils …
Call Scooby-Doo: The case of the missing Shopify products in the search results
There’s a lot of technology behind the scenes that Google uses to build up their search results. One customer emailed me with a question that highlights a very important concept that you should know with Shopify stores and SEO. It’s a bit technical but understanding it will help you with a lot of common SEO …
Do you need to use different alt text for every product image for your Shopify SEO?
Gary, a JSON-LD for SEO customer, emailed me a question about SEO and image alt text. Does the "alt text" for images need to be different for every image or can a single product have similar alt text for all of that products images? Good question. If you use the same alt text for all …