Tag: organic traffic

Using your customer behavior to improve unpaid traffic channels

Recently a Repeat Customer Insights customer was asking about which reports help with unpaid traffic: We heard of Repeat Customer Insights from our web dev team, who has another client who has worked with you previously. They use these lists primarily for paid advertising, creating lookalike audiences, etc. That’s all great but not quite where …

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Blogging for traffic on multiple Shopify stores

A JSON-LD for SEO customer emailed about blogging on Shopify: I have two Shopify sites [for international sales] (planning on getting more too). How would the Shopify Blog handle this – or best to choose one (say .com) and go from there? Unless there’s a major difference in the types of content you’d produce for …

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Build up your earned traffic for your Shopify store

It’s never a bad time to build up your earned traffic (e.g. SEO, content, email, community marketing). In good times it’ll add to your bottom line. In bad times it can keep your head above water. In uncertain times it can give you a steadying effect as things swing back-and-forth. (It’s also a great place …

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Paid ads and Product Rich Results

A customer recently emailed me about their frustration with how Google ads use review data: Amazon competes with me for the term in paid ads. They say [CUSTOMER’s TRADEMARK] and show their star rating in the ad. But the stars have nothing to do with a product, but for Amazon itself. I think it’s very …

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Getting 4x the organic space in Google with Sitelinks

A JSON-LD for SEO customer recently emailed asking about those little links under a search results: Those are what Google calls Sitelinks. There are two flavors of them, the regular large one like above and the smaller one that just includes the links to the other pages. Either one is beneficial because your Shopify store …

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Auditing my own SEO: duplicate title tags messing up ranking and results

SEO is an ongoing process that you have to work on. Issues crop up, algorithms change, and if you don’t keep tending the shop it can fall into disrepair. It’s not any different than any other marketing channel. It’s just that too many people think it’s set-it-and-forget-it. Even I do sometimes. I’ve mentioned previously that …

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Plugging 404 traffic holes in your Shopify store

I’ve been doing a lot of cleanup on my own site for SEO recently. One of the things I did was to start reviewing my missing pages or what are called 404 pages. This happens when someone clicks a link that goes to a non-existent page. Either the page doesn’t exist anymore (product deleted, renamed) …

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Is 11% of your Shopify traffic invisible to your store analytics?

Google Analytics is a great, free website analytics system. Shopify even has a built-in integration with them so you can get it working with very little effort. But if that’s all you use for analytics, you could be missing out on a lot. 11% That’s what Quantable found when it studied how many people were …

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